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Articles by Yoon Cannon

Browse published articles attributed to Yoon Cannon, with full-archive search.

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By Yoon CannonRecently published1 topic

Leveraging the Power of LinkedIn to Find New Clients

Social networks are a great tool to leverage when you need to find new clients for business but some social networks are much more effective at helping you find new clients than others, take LinkedIn for example. Unlike the odd bunch you find on Facebook usually there to have fun and interact with their friends, LinkedIn is a business-oriented social network people join in order to make business connections and find new opportunities in their fields of endeavor. LinkedIn: One of the best small business resources to discover new business opportunitiesr

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,699 views★ 2.5 (6)

By Yoon CannonRecently published1 topic

Small Business Marketing Advice – Writing Effective Sales Letters

I recently got an email from the president of a fast growing IT company seeking some marketing counsel on business from me. He asked if I would evaluate the sales letter they have been using to schedule information meetings with contacts they meet at various networking events. The letter I read was the typical “WWD” (what-we-do) type of letter, very lengthy, full of industry jargon and certainly comprehensive with all of his company’s service features.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

2,226 views

By Yoon CannonRecently published1 topic

7 Key Stages to Building a Customer Pipeline

Does your business feel like a roller coaster ride where sales are either at an exciting high or they’re at a panic level low? This pendulum is stressful on your cash flow. It’s also highly stressful on your mindset.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

2,019 views

By Yoon CannonRecently published1 topic

Recruiting Tips | Top 7 Tips for Business Owners to Find Top Talent

In my business consulting practice there has been quite the uptick recently of business owners struggling to find the right talent. It sure is tough to start the new year off with a charge when you’re so completely frustrated from the paltry results of your people. It is a painful feeling to see that you have poured so much of your time, money and energy trying to improve the performance of employees who you now realize just aren’t the right fit. If this is you: RESIST the urge to throw in the towel only to revert to being the one-man show (or one- woman-show).

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,880 views

By Yoon CannonRecently published1 topic

Time Management And Focus Management-Productivity Tips for Entrepreneurs

As small business owners and Entrepreneurs you know the constant challenge that comes with having to wear all the hats. It’s no wonder how easy it is to get overwhelmed and overloaded.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,684 views

By Yoon CannonRecently published1 topic

The Secret to Attracting New Clients in Crowds

Our perceptions sometimes get us in trouble. We might believe someone is thinking something about a situation, only to realize we were completely off base. Communication is the key to determining what someone is thinking, but absolute communication is not always possible. As business owners, it is our job to remove our perceptions about what our target market needs and determine what it is they really want. This is the secret to attracting new clients in crowds. 2-Way Communication is Key to Business Growth

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,665 views

By Yoon CannonRecently published1 topic

5 Keys to Doubling Your Networking Results

Are you frustrated with the results you’ve been seeing from traditional live networking events? Well, did you know if you run a strong online campaign that will help you convert more prospects who you meet offline? That way, the people you do meet face to face at live networking events have many ways to stay connected with you and to learn more about your area of expertise. Here are 5 key ways to help you double your networking results: 1.) Make sure you’re networking with your target market or referral partners

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,574 views

By Yoon CannonRecently published1 topic

Do You Ever Feel Inadequate?

Whether you are a small business owner generating a modest half a million dollars a year or the President of a $50 Million company or the CEO of a $500 Million company you probably at one time or another throughout the year have suffered from feeling inadequate. No matter what level of success you have already accomplished your eye is always aimed at the next level of success you are striving to conquer. As Marshall Goldsmith’s popular book has so well articulated — What Got Your Here, Won’t Get You There.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,563 views

By Yoon CannonRecently published1 topic

Pitfalls of Fast Growth & How to Avoid Them

It’s great news if your business is growing quickly! But will things move so fast that you’ll struggle to keep pace? It’s a real possibility – so we better give it some thought. Knowing the potential pitfalls in advance and understanding how to mitigate them can go a long way in writing a successful growth story. Pitfall #1: You may hire too many bad employees or misfits

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,546 views

By Yoon CannonRecently published1 topic

How Do You Make Your Big Ideas Really Happen?

Here’s an interesting questio I received on Linkedin from Richard Sink who asked: “What lessons can you share with us about strategies when trying to turn your ideas (be it for social good or professional gain) into a reality?” Hi Richard, Great question. I work with start up’s on launching new ideas as well as established companies on re-inventing themselves in the marketplace. I’d like to offer you a great format I use with my clients through this process. It’s the 8 stages of a start up which should be followed in this order: Stage 1: Identify the Who, What and Why?

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,543 views

By Yoon CannonRecently published1 topic

Motivate Customer Loyalty & Employee Productivity for Business Growth

For most small business owners and Entrepreneurs sustaining business growth in today’s economy can feel like you’re treading water — which is unnecessarily exhausting when you’re doing those 52 weeks a year. A well thought out marketing plan to attract new customers is important factor to generate business growth. But, all too often Entrepreneurs and small business owners overlook two other strategic initiatives that can also impact your business growth in a powerful way. That would be increasing customer loyalty and motivating employee productivity.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,516 views

By Yoon CannonRecently published1 topic

Lead Generation Strategies for Healthcare Consultants (and other professionals)

Q: What are the most effective lead generation strategies for health care consulting companies? Dr. Kennedy Ononaeker Managing Consultant and CEO, Winning Edge Consulting, Ltd. Lagos, Nigeria A: Most, if not all, business managers in the service industry are wondering the same thing. We all want to attract more new clients to our businesses, but are unsure of the most effective strategies for lead generation. And who has time to waste on ineffective marketing?

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,485 views

By Yoon CannonRecently published1 topic

Great Tech Tool(s) for Juggling All Your Projects With Ease: An Entrepreneur’s Survival Guide

Running a small business is by no means an easy feat. I always say that people with white collar desk jobs in large corporations get it easy. Everything has been laid out for you; there are company manuals, standard operating procedures, a communication hierarchy and you can always ‘go to’ somebody to help you with work or resolve an issue.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,467 views

By Yoon CannonRecently published1 topic

How Your Boss Ratings Impact Your People’s Productivity

Remember the movie The Devil Wears Prada? In case you don’t, it’s the one where Meryl Streep plays the single minded magazine editor. She lives for her power within the fashion industry. She can make or break an upcoming designer’s career as well as the ones of her subordinates. Self serving and arrogant, she epitomizes the “bad boss”. She demeans her staff with a withering look and expects them to do whatever it takes to please her quixotic requests. Get a yet unpublished copy of J.K. Rowling’s latest Harry Potter tale by 3 p.m. today?

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,444 views

By Yoon CannonRecently published1 topic

5 Tips for Effective Education Marketing

Does marketing ever feel to you like you’re bothering people? Does marketing make you feel uncomfortable because you feel like you’re “selling”? People’s lives today have become so incredibly inundated with an avalanche of information, commercials and advertisements, so it is no wonder that as business owners and service professionals you can often feel like yet another unwanted interruption or worse, spam in your attempts at prospecting and marketing.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,419 views

By Yoon CannonRecently published1 topic

Bust Thru Your Prospects Email Overload and 7 Steps to Successful Cold Calling

First off, it’s not your fault! Have you ever heard impatient bosses ste ly demand that their people get out there and “MAKE IT HAPPEN!“ … OR ELSE…? Or, perhaps maybe you’re that boss. After all, as Peter Drucker so famously said, “Nothing happens until someone sells something.“

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,403 views

By Yoon CannonRecently published1 topic

Increase Your Profits with a Leaner Business

Do you want to generate more profits in 2012? (Yes, who doesn’t?) As small business owners and Entrepreneurs you are acutely aware of keeping your eye on the bottom line. If you want to raise that number of what’s left over at the end of the year there’s 3 ways you can go about it. 1. Generate more clients 2. Raise your fees for your products and services and/or 3. Streamline your business to be leaner, tighter and cheaper. In this article I want to focus on #3 to give you some great ideas to help you achieve a leaner business.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,398 views

By Yoon CannonRecently published1 topic

How to Attract MORE Clients Using LinkedIn

Did you miss this? If you are a business owner, sales professional or rainmaker in your firm, I hope by now you have a LinkedIn account and a basic profile set up. However, if that’s about all you have, then chances are that you’re not really attracting a steady flow of new clients on LinkedIn. In fact, if you’re not generating at least 6 figures in new business from LinkedIn, you need to learn the inside strategies on how to play the LinkedIn game. See, once you learn these strategies, tips and techniques, the game of LinkedIn becomes a lot of FUN!

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,384 views

By Yoon CannonRecently published1 topic

Driving Business Growth Through Strong Leadership (Part 1)

6 Powerful Leadership Principles to Bring Out the Best in Your People As a business growth coach I am often asked the question, “What’s your advice on achieving fast business growth?” My one line response, “Never try to do it alone.” Whether you are the CEO or a key manager, the quickest road to fast business growth is through having a team of committed people. Strong development is what will allow you to laser focus on your core areas of competencies and not fall into the trap of wearing too many hats, which will only slow you down.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,380 views

By Yoon CannonRecently published1 topic

Insider Tips for Running a Successful Startup Company

During these economic times, when the unemployment rates are too high people opt for starting and running a small business, for various different reasons. Running a small business can be a profitable and successful endeavor. But you need appropriate skills and ideas to make it one, without which it can create a lot of hassle and can turn to be quite stressful. Doing business is about increasing sales and profitability and if you do not meet these goals, the business is not worth the effort.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,367 views

By Yoon CannonRecently published1 topic

Social Networking – LinkedIn Strategies to Generate $100K+

LinkedIn is the world’s largest professional social network with an astounding 165 million users inside a targeted audience of business professionals. And yet, only a tiny fraction of LinkedIn users are leveraging this free online social network to successfully generate leads and new business. If you are currently not generating $100K in new business from LinkedIn you need to hear my message this Wednesday on this first time ever complimentary webinar. In this power-packed 60 minutes I will show you how to use LinkedIn to:

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,326 views

By Yoon CannonRecently published1 topic

Make Your Marketing Strategies Easier With S.Y.S.T.E.M.S.

The best marketing ideas or business development strategies won’t help you grow your business if they don’t get executed consistently. The most common marketing problem I find happening with small business owners is that the business development plan was just not consistently implemented. The biggest reason why entrepreneurs struggle with execution is largely because the marketing strategies were not systematized. A great definition of S.Y.S.T.E.M.S. is - Save - Your - Self - Time - Energy - Money and - Sanity! How do you systematize your marketing strategy?

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,322 views

By Yoon CannonRecently published1 topic

5 Steps to Stop Stressing Out for Business Owners & Entrepreneurs

Owning and developing your own business can be a stressful endeavor, which should come as no secret to most people. Even those who have never owned their own company will acknowledge the stress and headaches that can come with being the person at the top of a business. You are responsible for not only your own livelihood, but many of you also for the livelihood of employees who work for you.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,321 views

By Yoon CannonRecently published1 topic

Do Performance Reviews Really Work?

Question: “Do performance reviews really work?” — Avril Balderson, CPA Firm in Australia Yoon’s Answer: Avril, my short answer is YES!!!!! They do work! So, why do they don’t work so well for some companies? …What I see is that many companies have performance reviews that just are not specific enough about what the tangible actions and behaviors they want to see more of and which they do not tolerate. This can be slippery if the company does not have a job description written out that clearly describes what the expectations are on specific tasks, results and behaviors.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,320 views

By Yoon CannonRecently published1 topic

Make the Most of Your Meetings

Q: I have a team of 11 sales reps who have all been working for me for the past 5-10 yrs. I know I should be holding regular meetings with them, but I’m stuck on what to talk about each week. – Bob Kelly Austin, Texas

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,299 views

By Yoon CannonRecently published1 topic

What to Look For in the Right Business Coach

For a sports team to be successful it takes more than just a superstar player, a strong roster of talented young backups or even state-of-the art training facilities. While all of those can be important factors, none of it would result in a winning unit without the help of one person: the head coach.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,284 views

By Yoon CannonRecently published1 topic

Tips from Social Media Strategy Experts

Remember the days of marketing your business before social media came onto the scene? I bet you’re thinking it was way less complicated to market a business back then. Well don’t confuse ‘less complicated’ with ‘easier’ because social media makes it easier than ever before to get people talking about your business!

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,273 views

By Yoon CannonRecently published1 topic

Winning the Battle of the Mind

Your Mission Critical Business Growth Plan There are many roadblocks and obstacles that stand between you and success. Running a business isn’t easy, but one thing that is for certain is that defeating your demons and overcoming those gremlins that stand in your way can be the hardest part of growing a business.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,261 views

By Yoon CannonRecently published1 topic

Ask Me All Your Burning LinkedIn Questions!

In the old days I used to drop $30,000 a year to be listed in 5 different Yellow Pages and Super Pages phone books. Like so many other business owners, I did that because it used to be that most people would pick up the phone directory when they were looking to hire and fill a need. The sad part is that in 10 years I spent $300,000.00! — which turned out to be a tremendous cost (not a worthwhile marketing investment at all). You commit to one ad which you cannot change for a full year — not a smart offer by the phone books.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,254 views

By Yoon CannonRecently published1 topic

Why Entrepreneurs Procrastinate & How to Overcome It!

Remember the time you decided to take a 15 minute coffee break from work and sat down reading a newspaper in the cafeteria? Later on you got up feeling very well informed about current affairs but realized an hour had passed and you had to rush back to your desk to complete the tasks on your to-do list. Or the time you decided to clean your drawers on a weekday to search for a piece of paper and ended up redecorating the entire room with your son?

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,252 views

By Yoon CannonRecently published1 topic

Driving Business Growth Through Strong Leadership (Part 2)

Last week I shared my one line response to a popular questio I am often asked — “What’s your advice on achieving fast business growth?” “Never try to do it alone” is always my response. If you enjoyed reading about the 3 powerful leadership principles that helped operations manager Beth to bring out the best in her people, here are 3 more powerful leadership principles from my coaching work with Bob. Case Study #2. CEO continues to get pulled into every problem that comes up.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,240 views

By Yoon CannonRecently published1 topic

Ove ight Success is a Myth

Imagine for a moment the struggle and doubt the Wright brothers faced as they made attempt after attempt to create a “flying machine”. They financed their scheme with the proceeds from their bicycle shop, they toiled after work hours in oblivion. Later, when the brothers started to have some success with their flying efforts and gained notice from the press, Europeans accused them of lying. Others ridiculed them. It was a harebrained scheme and there were plenty of others with far more resources than they. What gave them the audacity to think they could out maneuver Dr.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,236 views

By Yoon CannonRecently published1 topic

Push Thru the Winter Blahs and Get In Your Zone!

Imagine the patience Thomas Edison must have had. He reputedly failed 10,000 times before he perfected the incandescent bulb. For 13 years he feverishly worked on it.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,226 views

By Yoon CannonRecently published1 topic

Psychology of Success: What Can Business Owners Learn from Christmas?

As we approach the final week of wrapping up another year we will soon (if not already) assess how well we did in achieving our business goals. If you hit a home run this year in your business, it’s not hard to be joyful in this season of Christmas. However, if these last twelve months reflected nothing more than a disappointing series of strike outs, I know it’s pretty tough to feel joyful even during this holiday season. If that’s you, here’s where the psychology of success matters now more than ever. In fact, Christmas can teach us a critical lesson on that psychology of success.

Primary topic: Executive Coach and Executive Coaching

Executive Coach and Executive Coaching

1,210 views

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