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Article
The 5 W's Of World Class Customer Service Training (Part II)
Strategies for success for world class service should include: nnRespond promptly nHandle requests through the customers¡¦ choice of medium nBe brief and clear nReduce back and forth communications (especially in writing, i.e., email, kick it up to a phone call if it goes beyond two) nPersonalized service nDelight the customer nWhat do we mean by delighting the customer? nnInform and educate them nEstablish your expertise and professionalism nOffer options nDiffuse
March 27, 2008
Article
17 Important Points To Consider Before You Hire A Law Marketing Consultant
As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you're thinking about hiring a marketing specialist, make sure you consider these 17 key points. nn1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest because the
March 26, 2008
Article
These Four Things Will Make Your Direct Marketing Successful
nDirect marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let’s look at each. nnnn1.The Target – This is who you are sending your marketing to. The target is your list and the list is your market. These are the people most interested in what you have to say, what you have to offer and what you have to sell. These are interested prospects, hopefully, that will
March 26, 2008
Article
8 Basic Rules For Choosing The Right Affiliate Program
Joining an Affiliate Program is a great way to start earning a sizeable income on the Internet without many of the hassles that come with running your own business.nBut the problem is… there are so much affiliate programs out there for you. In this article I will guide you to choose the most suitable and profitable Affiliate Program for you. I recommend you to follow this rule before choosing an Affiliate Program.n1. Find a great quality product or servicenRemember that
March 24, 2008
Article
Five Steps To Starting A Business
Starting a business can be a rewarding experience, but it ncan also be very time consuming and difficult. Many nresources are available to assist you, but information noverload can cause you from moving forward. nnKeeping it simple is often the best way of maintaining the nmomentum necessary to get your business started. There are na series of steps to ensure success. nnThe first step toward getting your business going is ndeciding on a name, for example "New York Landscaping
March 24, 2008
Article
Positioning In Small Business Marketing
Positioning is another one of those marketing jargon words that everybody throws around and is important to understand. It's also important to understand how positioning specifically applies to your small business marketing.nnBasically a marketing position describes your unique place in the market. The key word here is unique. What makes you different from your competitors? What features and benefits do you offer your target market that the other players don't?nnHere are a fe
March 24, 2008
Article
Interviewing An Author: Don't Be Left Speechless
Edited by Jenny Wilson nJoyce Carol Oates. Langston Hughes. Anne Sexton. F. Scott Fitzgerald. Nikki Giovanni. The names of authors (dead and alive) can go on and on. But I’ll let you have first pick! nYou are in a room with some of your favorite authors. About ten of them. However, you are only allowed to invite one of them to Starbucks for a couple of chocolate mochas. Just you and your favorite author. It doesn’t matter if the writer is deceased—use your i
March 20, 2008
Article
Top 10 Mistakes When Buying Seafood
The best way to break down the mistakes that are done when buying seafood is to look at each type of seafood and the characteristics it should have when you purchase it. You should buy high quality seafood whether it is fresh or frozen and these tips on what to look for to keep you from making the top 10 mistakes when buying seafood. nnWhen you go to buy fresh whole fish do not buy it if the appearance of the fish is not bright and shiny, scales are not intact and adhere to t
March 19, 2008
Article
Remove These Objections and Watch Your eBay Auctions Fly
"Objection" is a term taken directly from sales and marketing training, and it is important you understand the significance of objections to your sales process. nnObjections are those points, sometimes small issues, which make a bidder or a buyer think again about going for your offering. nnIn your auction description you need to remove as many of these objections as you can. nnThese are the kind of objections which your prospective buyers will have. nnObjection 1 nIs the sel
March 18, 2008
Article
Bookmark Managers: Programs vs. Web Services
The rapid development of the World Wide Web in recent years has led to an explosive growth of information on the Internet. Our contemporary lifestyle would be unimaginable without access to such a super-abundant cornucopia of valuable information and web surfing has now become an everyday occupation for even the most diverse sections of society. nnThis rapid expansion of web resources raises some new issues for all of us. How could you possibly remember; after a long search,
March 17, 2008
Article
Inventor Help: Go Hire A Great Patent Lawyer
Inventors should review hiring a top tier patent attorney, versus filing on their own or even worse doing nothing to protect their most important asset. nA patent is the property right given by the U.S Patent and Trademark Office to an inventor. It gives the inventor an exclusive right over the invention preventing others from making, using or selling the invention stated in the patent deed. The main purpose behind issuing of patents is to enable the inventor in recovering de
March 16, 2008
Article
What One Thing
A few weeks ago I asked my readers what the most important issue was in their business. Hundreds responded with a variety of answers, but one of the most common was, "How do I get everything that needs doing done?" nnHappily, I have an answer for this question, but like many things in life, it carries both good news and bad news. The good news is, if you are one of those fortunate few with access to unlimited resources, you can get everything done. nnBut that's really the bad
March 15, 2008