Alyson Stanfield
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Artist Statements Doâs And Donâts
An artist statement is a necessary component of any professional artistsâ portfolio or promotional packet. nn When writing your artist statement, DO: nn* Write in the first person. It is a statement, after all. nn* Be brief, 2-3 paragraphs at most. Always err on the side of brevity. You can write more, but why would you want to? People have short attention spans these days. Load as much punch into the delivery as you can. Combine sentences and delete ones that arenât vita
February 22, 2008
Article
Artist Mailing Lists: Secrets for Knowing When, Why, and How to Use Mailing Lists Effectively for Your Art Career
The artist's mailing list is his or her most valuable asset, but it's absolutely worthless if it's not used. Having said that, let's back up and explore a couple of questions. What is an artist mailing list? And what are you going to do with it?nnIn the simplest terms, an artist’s mailing list contains names and contact information of people you know or might like to know. For the artist, a mailing list usually begins with friends and family, and then expands to buyers
February 5, 2008
Article
Artistsâ Newsletters: 15 Ideas For Creating Valuable Content and Promotional Opportunities
Businesses, nonprofits, and entrepreneurs have known for decades that newsletters are a terrific way to keep in touch and nurture relationships with clients, customers, donors, members, and volunteers. As an artist, are you taking advantage of this art marketing marvel? Writing and distributing an artist newsletter (whether by mail or email) is one of the best ways to continue to air your name and to update your raving fans about your progress. Interesting solid content can h
February 1, 2008
Article
Lure Your Artist Out Of The Studio And Into The Public Eye
Most artists would rather be in the studio than almost anywhere else. At the same time, they fully realize that life exists outside of their studios. They know they have to get out in order to share their art with the world. You, as the friend or family member of the artist, can play a key role in the artistâs career. You can become a modern-day Medici (a famous family of patrons from the Italian Renaissance). You donât have to expend a lot of energy or money like the Med
January 14, 2008