Barbara Grassey is a professional writer, speaker, marketing consultant, and... former stand up comic. She’s jumped out of airplanes, touched a whale in the wild, and sailed internationally on cruise ships.
For the past 15 years, she has written (and ghostwritten) over 60 books, eBooks, courses, and manuals for both national and local speakers, coaches, and consultants. In that time she has seen many good books fall by the wayside: Writing a book is one challenge; marketing the book is a full-time job in itself. That is why she teaches business authors how to use their book as a marketing tool, not an end product.
Barbara speaks to national audiences on marketing and business book publishing. She is the former co-host of Let’s Talk Real Estate and The Small Business Round Table, both call-in radio talk shows. She has appeared on local (Tampa area) talk shows and has been interviewed by print, radio and television media. Barbara received her B.A. in English from the University of Massachusetts at Amherst. She currently resides in Punta Gorda, Florida.
Your business book is the Swiss Army Knife of marketing tools. It took a lot of time and effort for you to write your book. Learn how to leverage your book to increase your authority, credibility, and business bottom line.
Go to https://barbaragrassey.com/ for articles and resources on writing, publishing, and marketing your business book.
If you don't yet have a book for your business, I highly recommend starting with what I call a "little book." They are quick, easy to write, and serve a multitude of purposes, from lead generation to increasing your authority and credibility. For an informative training video on what little books can do for you, go to: LITTLE BOOKS