Bill Todd
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Drive Sales By Constantly Shopping the Competition
You canât effectively shift market share (steal business) business if you donât clearly know what you're up against. For example, imagine how surprised youâd be to learn that a recently hired NFL coach never looked at film of the opposing teams. As another example, if you owned stock in Domino's, and you learned that the companyâs top management never ordered from Pizza Hut, you might be tempted to quickly sell that stock.nnThe best place to start shopping the competi
April 26, 2007
Article
How To Generate Revenue and Gain Market Share By Blogging For Non-Techies.
Have you ever read an article proclaiming that you must start blogging to drive new sales and increase customer satisfaction? These proponents never tell you how to make this happen or they use acronyms and technical terms that leave the reader dazed and confused. The purpose of this article is to clear up much of the confusion and provide simple advice in plain, simple English.nnA blog is nothing more then a simple web page. The term blog comes from âweb log" and was coine
April 26, 2007
Article
Looking For New Customers? Start First With Your Direct Competitorâs Clients.
Looking For New Customers? Start First With Your Direct Competitorâs Clients.nYour overall success in prospecting for new clients depends upon identifying potential customers who need your product now and are comfortable with your price range. The good news is that your competitorsâ clients fit the bill perfectly. In fact, year after year, research has confirmed that 17% of an average businessâs customers would readily switch if simply asked. Over time, most dissatisfie
April 26, 2007