David Avrin

Article

Your Expertise is Boring!

I see your lips moving, but all I hear is “Blah, blah, blah, blah, blah.” I know it’s not what you want to hear, but quite simply, if you are a speaker, author, consultant or other "expert" I see being interviewed by the news media, your expertise just isn’t very interesting. Information is a dime-a-dozen and yours is no different.nnSo in this age of round-the-clock, on-demand, blue tooth, on line, high def., Wi-Fi, via satellite, news junky, at your fingertips world

May 19, 2006