Article
Fear of Failure: For a Marketer, Itâs the Kiss of Death
Susan B. Anthony was once quoted as saying âFailure is impossibleâ. And you know what? I believe she was right because regardless of the outcome of whatever action you take, in anything you do, you always gain something from taking action.nnOn the other hand, fear of failure typically shows up as procrastination or inactivity which is the complete opposite of what fosters great marketing which for most of us requires properly targeted consistent and persistent action.nnNo
July 20, 2007