Diana LaSalle is the coauthor of Priceless, Turning Ordinary Products into Extraordinary Experiences, (Harvard Business School Press, 2002) which has been translated into seven foreign languages to date. The frameworks developed for Priceless and her upcoming book, Priceless Living are being used throughout corporate America to increase customer loyalty and personal contentment.
Diana, an international keynote speaker, workshop facilitator and thought leader on customer experience and value, has worked with some of the most well known companies in the world including Proctor & Gambol, Pizza Hut and Wrangler.
She is highly respected for her insights into what people buy and the decisions they make in their lives. To learn more about Priceless and Diana LaSalle visit www.dianalasalle.com.
Beyond "Priceless"
Conference & Workshop Series
“A book can only take you so far, we want more!”
The "Beyond Priceless Workshop Series" was created to bring the learning begun in the landmark book, Priceless: Turning Ordinary Products into Extraordinary Experiences to the next level. Structured in half-day, full-day or custom designed two-day formats, these sessions bring the concepts of value and experience into real life, on-the-job focus. Participants leave with a better understanding of their value offering, their customers and the individual role each plays in the creation and delivery of extraordinary experiences. Engaging, interactive and down-to-earth, these workshops are guaranteed to change your view of the consumer world around you.
Most companies are stuck in a "features and benefits" mentality that zeros in on what a product or service does. That focus needs to shift to what a product or services offers and how it impacts someone's life. That impact comes from value delivered through exceptional experiences.
Read free short articles on value and the customer experience journey at www.dianalasalle.com. The website also lists workshop and keynote speech topics. Reading Priceless: Turning Ordinary Products into Extraordinary Experiences will also give you an inside track on delivering customer experiences that not only impact your bottom line, but create the loyal customers you need to thrive.
I'm happy to answer brieft questions about customer experience by email and if you have an exceptional customer experience you'd like to share, please do!