Diane Creston BS Marketing

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Complimentary Business Consultation with Diane T. Creston Marketing Expert

Diane Creston Quick Facts

Main Areas: Marketing, Licensing, New Media, Podcasting, Product Development, Speaker, Public Relations
Career Focus: Marketing, Strategic Planning, New Media, Podcasting, Television Production, Speaker
Affiliation: Standard & Poors Society of Industry Leaders (SIL), ChannelLine Advisory Council Member, Board Member - Women in Toys - Communications Chair, Scholarship Chair, New York Business Network Group

Diane T. Creston, president/creative director of Creston Advertising & Marketing, Inc., is an award-winning marketing and branding expert for SMB clients and Fortune 500 companies. Her client list includes Sony, Samsung, Behrman Capital, Silverline Technologies, AccelTree Software, Medinostics, LGB of America, Carrera, Cabbage Patch Kids, FCI Concrete Consulting, and Life Mentor, Coach and author, Lance Heft, among others.

Creston is also a published author and on-air personality who covers various topics from business and health to IT. One Focus On Women TV show segment featuring Creston and Lyn Sanborne, manager, Community Campaigns for "Save The Children" is included in the videotapes donated to Harvard University Library by Florence Rapoport and Cablevision. Repository: Schlesinger Library, Radcliffe Institute

Creston has been appointed to The Standard & Poors Society of Industry Leaders where (SIL) members participate in structured discussions with clients in which both SIL Members and clients understand their respective obligations regarding regulations, securities laws and confidentiality.

As a ChannelLine Advisory Council Member, a high-level think tank leadership group founded by Integrated mar.com in partnership with Gartner, NASBA, SNIA and the CMO Council, Creston and the Council's 500 plus members that include senior executives from industry vendors, distributors, sellers and suppliers work to develop and implement programs and tools that address current and future IT Industry challenges.

Because of Creston's 25 plus years in the toy and hobby industry, she was booked as a keynote speaker for a group of 30 toy manufacturers during a two hour session at the Consulate General of Brazil in New York. The meeting, opened by Ambassador Graça Lima, was followed by Deputy Counsel Arruda who spoke about the Bureau.

2008 Board Member - Women in Toys - Communications Chair, Scholarship Chair

Other Programs & Highlights

The above listed links to new media, youtube and podcasting will give you an overview about how these elements can be used in marketing products, services, books and nonprofit ventures. The web is a powerful tool and new media is here to stay.

Favorite Quotes & Thoughts from Diane Creston

Many years ago, I was told that I should forget about a career in advertising because I didn't have a traditional background. I've always believed that there is no reality -- reality is perception.

Michael Jordan (1963— American Basketball Star, Actor)
You have to expect things of yourself before you can do them.

My reality was to create an advertising career. This was not only my reality, but my personal expectation of myself.

Five years into working for a $30 million dollar agency, I ran into the individual who gave me that advice. When she heard the news, she was shocked. That agency position was a springboard to a $70 million dollar agency, this time with a $35 thousand plus pay increase.

Needless to say, I didn't heed that ill founded advice. I choose to move forward toward my goal because if I didn't, I would never know the truth. I didn't know who was right, but I had find out.

At Creston, we've been privileged to have many long-term client relationships of 14 plus years. It's not only because of our creative work, but because we view our client's business as if it were our own. We hold firm to the belief of "there is no reality" because we create a new beginnings for client products, line extensions and services, and we do it all the time.

Marianne Williamson (1952- spiritual activist, author, including four New York Times #1 bestsellers, lecturer and founder of The Peace Alliance)

Success means we go to sleep at night knowing that our talents and abilities were used in a way that served others.

This belief is the reason that we have become involved in outreach and community service work...we believe in giving back. This work includes pro-bono packaging/logo designs for malaria and HIV-Aids, animal rescue and support for the homeless.

Chinese Proverb - Learning is a treasure that will follow its owner everywhere.

If you have a dream, follow it. Don't give up without trying. What you will need is a realistic plan, industry research, funding or grants, and the advice of industry experts to guide you.

The team you choose is vital, so choose your team with care.

Getting Started With Diane Creston

In addition to working with Fortune 500 companies, we also work with young companies that don't have a great deal of experience. The product line, service category and the client chemistry is what's important.

Creston is available for consultations, speaking engagements, or media interviews.

Contact: crestonassoc@aol.com

212-400-8698