Don Zihlman

Article

I Don't Care About You!

"I don't care about you." That's a pretty lousy thing to say to someone, but every time you make a sales call, that's what goes through the mind of your prospect. The person you are talking with, does not care about you, he or she cares about himself or herself. That person cares about their business, not yours. They are more interested in what you can do for them than how great your are, or how many years your company has been in business.n nThe worst way to convince a prosp

July 25, 2007