gurpreet singh

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During a career spanning twenty-five years of novel, film, and television work, I've two major tools most valuable: the yogic “chakras” for characterization, and Joseph Campbell’s model of the Hero’s Journey for plot structure. nThese are not random choices, nor were they selected because of the many intelligent and thoughtful essays on their relationship to successful film or world myth. nRather, they are important because they create a connection bet

March 27, 2008

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The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching. nThe core of every business is sales. Many of the strategies to increase sales offline are applicable online, but not all of them. On the Internet, everybody can effort to fail fast and learn from it. Better still, after years of testing and tracking wh

March 27, 2008

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The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may be a natural tie-in with your product or service, such as National Book Week in January, if you're an author or editorial-related service or

March 26, 2008

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Viral Marketing - as a forward-thinking "buzzword" - is missing. Gone are the days of catchy buzz-marketing that you could just let loose upon the world and watch take off. Now, with users getting more knowledgeable and opportunities getting slim, you need to take advantage of using your know-how as part of the reason Viral Marketing campaigns work. nnNow, Viral Marketing is all about information, and the information has got to be good. One effect the Internet has had, is tha

March 26, 2008

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"I only have a small business, I don't need a budget." nn"I don't have enough money to budget."nnFor many small business owners, the word "budget" is something for the bigger company - maybe they'll have one when their business "grows up." nnWhat is a Budget?nnThe simple explanation is a budget is a plan for how you will manage all financial resources and all expenses for your business. The basic equation that you want to demonstrate in a budget is as follows: nn(estimated) S

March 24, 2008

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Would you rather have one good client paying you five nthousand dollars per month or ten smaller clients paying nyou five hundred dollars each per month? Here are two good nreasons for choosing multiple clients over just one client. nnn1. Avoid Dependence on One Client nnnDon't put all your eggs in one basket. If you have only one nmajor client and lose them, you have zero income overnight. nnKnowing that they are your sole (or main) source of income, nsome clients will make

March 24, 2008

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Remote working or working from home, that is how a layman would call it, is en vogue these days. Most people want to work from the comfort of their homes and save their travel time. Remote working or remote monitoring provides this wonderful opportunity to individuals and business owners alike. nRemote monitoring was designed and formalized by the user community but a major role was played by the Internet Engineering Task Force. Without the help of the Internet Engineering Ta

March 23, 2008

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With higher education tuition increasing at double digit year over year percentages an effective saving plan for your kid’s education is becoming much more important than it has been before. Most families will discover that their future higher education costs will be much more than they have saved for their kid’s education. This leaves many kids to be faced with obtaining financial aid to pay for a portion of their college education. The goal of this article is to

March 22, 2008

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Writing is a form of preserved talk, talk that has been pinned down on paper so the words can be heard again. The basic principles of good writing, apart, from grammatical correctness, might be presented as follows: n1) written sentences should sound like natural speech; n2) the words we use must be exact, fresh, and full of strength and vitality. Picture making words are better than vague, general words; n3) fresh point of view will give flavor to the style; n4) humor will l

March 20, 2008

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Write an article, get the traffic. Well sort of! Since the birth of writing articles, our industry has caught on to the phenomena of increasing your website’s traffic by becoming the professional in your field. The only problem with this is that for every serious professional in one field, there are a thousand other writers who are jumping on the "band wagon". nThis article phenomenon is hurting every industry! nFrom bloggers, column writers, and e-books, the writing in

March 20, 2008

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I have always enjoyed writing. Sometimes it’s a problem for me to just sit down and write something. There are days when I choose “procrastinating” over “proactive.” Putting things off is common with everyone. I am very gifted in this area. ;) nHere are 4 areas to focus on to jumpstart your next writing session. n• Concentration n• Preparation n• The First Word n• Use your notebook nConcentration: nThere are way too many d

March 20, 2008

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As someone who earns their living entirely online, I nconsidered myself the last person I ever thought would ask nthe question, "Do we really need the Internet?" nnHowever, the extended power outage of almost 4 days, ongoing nloss of Internet access, combined with many other events nsurrounding the recent Hurricane Isabel caused me to nreassess my priorities. nnWhen "high-tech" business gets into a head-on collision with na natural or man-made disaster, we all need to ask, "D

March 18, 2008