Jagdeep singh

Article

Connecting With Customers

I just got off the phone with a friend of mine. Business is up he said, but he didn't know why. I asked him a few questions, but the more we spoke about it the more concerned I became. nn"What do you mean, you don't know why they're buying?" nn"We never know why they buy," he told me. nn"Never?" nn"Nope. They just do." nnMy friend thinks he knows what is great about his product. They believe they understand its applications, they just don't understand what drives sales. nnAnd

February 29, 2008