James Kuster
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One Man’s Junk Is Another Man’s Treasure
When I’m working on a dental office design project I am always looking for interesting materials that will help me to create a unique space and interior branding message that is consistent with my client’s overall branding. One of the sources for fun and interesting materials is the local architectural salvage store. At Doc’s Architectural Salvage I can find all sorts of interesting treasures that can be incorporated into a project to help give it that special something that
October 20, 2008
Article
A Trip To In-n-Out And Interior Branding
Even though I’ve spent a lot of time in Califo ia over the years, I will admit that on my most recent trip I finally had the opportunity to visit a Califo ia institution, an In-n-Out Burger stand. While not there to critique the interior or the food, which was very good by the way, I couldn’t help noticing some of the things that In-n-Out did well, and not-so-well as far as their Interior Branding was conce ed. Walking into the restaurant I was immediately impressed with the
August 21, 2008