Joe Haefner
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Earn More in Your Retail Store
Weâre all aware of that moment called POP or Point of Purchase â a moment when the customer actually makes the decision to select one brand over other. As a salesperson, it s your job to influence the customer to pick a product with a good profit margin. However, in a retail environment you have to use a subtle marketing strategy. nFor example, a card and gift store sells similar product from brand X, brand Y and brand Z (as it is almost impossible to concentrate on a sin
June 12, 2007
Article
Earn More in Your Retail Store
Weâre all aware of that moment called POP or Point of Purchase â a moment when the customer actually makes the decision to select one brand over other. As a salesperson, it s your job to influence the customer to pick a product with a good profit margin. However, in a retail environment you have to use a subtle marketing strategy. nFor example, a card and gift store sells similar product from brand X, brand Y and brand Z (as it is almost impossible to concentrate on a sin
June 10, 2007