John McClure
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Marketing You 101
Does any product really succeed in the marketplace without a marketing plan? Is there any successful widget or gadget or service that gets by under the "if we build it, they will come" theory? No! Just look around you and observe what sells. How do you hear about it? What is the pitch? The truth is, whether it is subtle or loud, every successful product in the modern American marketplace has a marketing plan built around it.nnWhat is the one product you know better than anyon
March 1, 2009
Article
Job Search Myths
Todayâs job search environment is trickier than ever with the down economy. Some of the rules have changed and some have stayed the same. One way I try and make sense of the situation is to come up with some common myths that I frequently encounter.nnMyth #1: âIn this economy, I should take whatever I am offeredânnWhile it is true that expectations have to be adjusted given the current economic circumstances, donât sell yourself short. The career decision that you mak
December 19, 2008
Article
Job Search Success: How to Win in a Behavioral Interview
What is behavioral interviewing and why is it important to know? nnBehavioral interviewing is a technique used by an interviewer to elicit true-to-life responses from the job candidate in order to evaluate how that candidate will fit, (or not) into the organization. It has been reasoned that this technique is better at ferreting out problems earlierâin the hiring processâbefore a costly hiring mistake is made. Many companies are training their recruiters and hiring manage
December 17, 2008