Article
Framing Your Way To Success
I've come to learn through my personal and professional life that the key to successful persuasion is the ability to frame (or reframe) the issues at hand in a way that is compatible with the way your target sees the the world.nnToo often, people try to convince others of things by using their own personal frameworks, assuming that everyone sees things the way they see them. This is a natural human characteristic, so the average person is not a very effective persuader.nnBut
February 9, 2008