Jonathan Bostrom
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A Shooting In The Bronx â And What It Teaches Us About Communication
It was February 4th of 1999. 12:40 a.m. A young man â an immigrant from Guinea â stepped out of his apartment onto the stoop, in the Bronx. He was a student, studying at night, and selling various items during the day in Manhattan to make a living. Tired at the end of a long day, he stood outside and got some fresh air. nnAs he stood there in front of his building, a car drove slowly down the street. He stepped back into the shadows. This wasnât a safe part of town. You
December 6, 2007
Article
When Not to Put Yourself In Your Audience's Shoes
âPut yourself in the audienceâs shoes.â How many times have you heard that? Supposedly, if you put yourself in the audienceâs shoes, you can communicate better with them. It seems like good advice, doesnât it? Itâs especially popular among marketers - copywriters in particular. But this well-intended advice may do more to harm than good.nnLet me explainâ¦nnBeing a bit of a musician, I occasionally perform in front of an audience. Iâm willing to do it from time
November 16, 2007
Article
I'm Not A Writer... I'm A Copywriter
Janet Frame was New Zealandâs most distinguished writer, with at least 20 major works to her name. nnHer works ranged from novels â to collections of short stories â to even a childrenâs book. She won the 1989 Commonwealth Writers Prize for one of her books, was made an honorary foreign member of the American Academy of Arts and Letters, was made Honorary Vice-President of the New Zealand Women Writersâ Society, and received honorary doctorates from two New Zealand
November 8, 2007