Karyn Greenstreet, Small Business Coach
Karyn Greenstreet, Small Business Coach Quick Facts
Articles by this expert
SelfGrowth articles and saved writing connected to this expert. Showing 12 of 21.
Article
Why Marketing Fails: The Silo Effect
When you think of a silo, you think of the kind that are found on farms, full of grain. Full grain, full harvest -- it sounds like a perfect metaphor of a successful business marketing campaign. nnSo how can a silo be a bad thing?n nThe Silo Effect in business refers to the lack of communication and cross-departmental support often found in large companies. Teams work only on their own goals, often ignoring the needs of others, and information (and customers) get lost in the
June 18, 2007
Article
Are You a Jumper or a Planner?
There appears to be two types of small business owners: people who jump right into running their business and marketing their products and services with little or no planning, and those who plan a strategy -- and a service or product design -- before they ever dream of offering it to the public.nnIs one better than the other? Yes and no.nnPlanning often allows you the time to brainstorm and think through possible scenarios before you commit your time, energy and money into yo
December 21, 2005
Article
Embarrassed To Discuss Your Prices? Seven Common Reasons We Canât Talk About Fees And How To Overcome Them
Last week, a wonderfully-skilled electrician installed a new light fixture for us. He was competent, courteous and efficient. He answered all our questions simply, with skill and eloquence. I was amazed, as you might imagine, when I asked him, âHow much do we owe you?â and his embarrassed reply was, âGee, is $50 okay?ânnWith the quality of work heâd done and the amount of time he put into it, I would have expected to pay double that amount. His resistance to naming
April 11, 2005
Article
How To Choose a Website Designer
When youâre self-employed, choosing a website designer is a crucial decision, as a good website can bring you more business and a bad one can drive away prospective customers. Below are some important things to consider when selecting a website designer for your new site or site redesign.nnWhat Types Of Websites Designers Are Out There? nnI don't think there is an "official" definition, so I'll give you MY definition:nn⢠A Website Designer helps you to determine the page
February 15, 2005
Article
10 Things To Do When Business Slows Down Over The Holidays
Iâm sure youâve seen it happen every year: your business slows down during predictable times, like the summer vacation months or year-end holidays. For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just take a vacation until things naturally pick up again? Or should you try to find the needle-in-the-haystack business that might be out there during slow times?nnThis year, vow to be different! Instead of languishing in no-bus
November 16, 2004
Article
How To Make The Most Out of a Business Networking Event
Youâre not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business, as well as allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success. The following techniques will assist you in connecting effectively with others.nnBefore the EventnnCome prepared to network by bringing business cards, a pe
September 10, 2004
Article
Why Small Businesses Fail (or Fail to Thrive)
Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers and plants â one of the best. She also had great design skills, as well as good customer service skills. But she had little business management experience and less self-employment experience. nnDiscovering why small businesses fail
July 21, 2004
Article
How To Stop Spam (Especially If Youâre Already a Victim)
Spam. Those annoying, time-consuming emails that clog your Inbox and ruin your day. You wonder: How did it ever get so bad? While it's not possible to completely eliminate spam, there are quite a few things you CAN do about the problem to reduce your burden.nnSpam is defined as an unsolicited email trying to get you to buy something. In addition, it's email that tries to get you to give up something: your credit card number, social security number, login ID, etc., by pretendi
June 18, 2004
Article
What Do Your Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count âhitsâ in different ways. If someone visits a page on your site doesnât mean that they read it completely.nnThe idea with web site statistics, then, is to look for trends. Instead of looking at the numbers a concrete items, look at them over time to see if theyâre
June 9, 2004
Article
How To Choose a Hosting Company
There are hundreds, if not thousands, of hosting companies out there. They come in all price ranges, and with all kinds of bells and whistles. Here are some things you may want to look for in a hosting company, especially if your website is part of your overall marketing plan to sell products or services.nn⢠Money Back Guarantee - I put this first, because if you are unhappy with your hosting site, you'll want assurances that you'll get your money back.nn⢠24/7 Customer T
June 3, 2004
Article
The Art of Being Board
A friend of mine is working towards enlightenment (an oxymoron, I know, but just follow the story here). She meditates every day, trying to clear her mind and be in the moment. Sheâs very good at it. So good, in fact, that sheâs discovered one thing they donât talk about much in spiritual studies: enlightenment is boring. Boring, that is, to our Western mind that gets engaged in the process of getting somewhere (enlightenment), then forgets that it is often the journey,
May 6, 2004
Article
The Art of Being Board
A friend of mine is working towards enlightenment (an oxymoron, I know, but just follow the story here). She meditates every day, trying to clear her mind and be in the moment. Sheâs very good at it. So good, in fact, that sheâs discovered one thing they donât talk about much in spiritual studies: enlightenment is boring. Boring, that is, to our Western mind that gets engaged in the process of getting somewhere (enlightenment), then forgets that it is often the journey,
May 6, 2004