Kathy Poole
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The Magic of Marketing Momentum
A very surprising thing happens just about every time I sit down to work on my marketing plan, call a prospective client, mail a few thank-you notes to current clients, or take any other marketing-related action -- even if itâs just to conjure up some new marketing strategies. Whenever I have a true intention to market, the Universe responds by opening a door. A client I havenât heard from in a while asks me to do a big assignment. I find out that my pitch to a big compan
May 31, 2006
Article
Starving Writer Syndrome
Starving Writer Syndrome is a serious, painful malady that can strike anyone who writes or wants to write.nnSymptoms:n· Cutting costs by eating ketchup soup (one tablespoon ketchup to one cup hot water)n· Listening to people who insist writers can't prosper financiallyn· Believing that no sane person would ever pay you for your writingn· Desperate attempts to sell your writing in all the wrong ways and places...because that's âwhat other writers doân· Boxes of reject
March 21, 2006
Article
To Get Paid What You Are Worth, Donât Say a Word
If youâre like most freelance copywriters and other solo entrepreneurs, you get rattled when itâs time to talk about money with your clients. You may feel like you are being greedy or sleazy, or you might worry that your fees are too high or too low. Inevitably, though, you must state a price for your service or product. And if youâre serious about making a good living in your solo enterprise, you must command a reasonably healthy price.nnAfter 20 years as a freelance c
February 13, 2006