Hi my name is Kelly Green and I am a Certified Wellness Coach, but I also have over 15 years of marketing experience. I spent the majority of my marketing career in New York working at some of the top Fortune 500 entertainment companies. During that time I worked my way from intern to Senior Marketing Director. More impressively, I succeeded in doing all of this while managing the effects of Multiple Sclerosis. For the most part, I was able to handle the demands of my fast-paced, oftentimes stressful career. However, as the years went on, it became increasingly more difficult for me to “hide” not only my physical limitations, but also the cognitive issues of MS. The stress also began to cause weakened leg strength making it harder to walk and my attention and ability to focus were waning. My doctors think that it may have been the natural course of the disease, but I strongly believe that the stress of my job significantly impacted my health. Then in 2005, I was laid off. Although, I couldn’t see it at the time, but it was way past time for me to stop working in such a stressful environment and I probably would have never left on my own.
My next thought was – now what?! I knew that I needed a job that was less stressful, but that would also allow me to use my marketing expertise. Ironically, while I was investigating alternative types of therapy to treat the MS, I was introduced to the holistic health field. I knew then that I had found my calling and almost immediately got my certification as a Wellness Coach. During my training and research for holistic health programs I found that the one thing missing from almost every school was the marketing component. In a field where most students would be starting their own practices, there was very little marketing support or training for these new entrepreneurs. When there was a marketing course, no one ever discussed branding; this is the cornerstone of marketing. Having come from a marketing background, I know how important branding your product or service can be. Now I teach other holistic health practitioners how to create, develop and maintain their brand message. Building an effective brand directly correlates to the success of your practice.
To learn more about branding your practice, please contact me at kelly@holisticbrandingcoach.com.