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Meg Guiseppi Reach Certified Personal Branding Strategist, Reach Certified Online Identity Strategist, Master Resume Writer, Certified VisualCV Creator, Certified Professional Resume Writer
Meg Guiseppi Quick Facts
Main Areas: C-level / Senior Executive Personal Branding, Online Identity & Job Search StrategistCareer Focus: Entrepreneur
Affiliation: Reach Personal Branding, Career Management Alliance, Career Directors International
Why work with Meg?
Meg’s value to her clients comes from a solid foundation of first-class professional training and over 20 years experience helping top-level executives and entrepreneurs differentiate their unique promise of value, navigate the daunting executive job search landscape, and land their next great gig.
Multiply-certified, she is one of only a handful of career professionals worldwide to hold the Reach Certified Personal Branding Strategist and Master Resume Writer credentials, both recognized gold standards.
Her highly collaborative personal branding process brings out her client’s passions, strengths, and value proposition. With an engaging sense of humor and supportive nature, Meg puts her clients at ease to dig deep, open up, and pinpoint what is authentically “them”.
Everyone deserves to work their passion.
By helping her clients identify and communicate their true passions and drivers — the things that jazz them in their professional and personal lives — Meg’s personal branding process propels them toward jobs that meet their financial and career fulfillment needs.
Meg is a keen listener and interviewer. She asks the right questions and synthesizes the best her clients have to offer in a clear brand message that speaks from their own voice and resonates with their target audience.
One client said:
“Your personal branding process was such a worthwhile exercise. It helped me zoom in on what makes me unique and better define how to communicate my message to my target market . . . I found it very invigorating.”
. . . And then there’s her razor-sharp, precision writing.
Spend just a few minutes reading Meg’s executive resume and career biography samples and her blog posts. There’s no mistaking her signature crackling, vibrant writing that makes her clients come alive on the page, fused with her career marketing savvy and talent for personal brand positioning.
Another client said:
“Meg possesses extraordinary capabilities when it comes to incorporating her insight of a candidate’s core qualifications and potential into an exceptionally well written resume.
A retainer recruiter who has more than 20 years of experience placing high level executives, told me my VisualCV resume, created by Meg, was the best he had ever seen.”
Building online brand visibility to attract decision makers.
Along with writing career success stories for her clients, Meg is a trend-spotter who embraces cutting edge movement in strategic executive career positioning. Leading her clients through the daunting ins and outs of today’s senior executive job search, she stresses that, in today’s career market, a resume will probably not be their first introduction to decision makers.
Recruiters and hiring decision makers routinely Google and search sites like LinkedIn to source and assess top talent. Meg helps her clients build a brand-solid online footprint so they’re more likely to be found by the very people they need to attract.
A pioneer in personally branded resumes.
Meg was using personal branding before the world had a name for it. From the time she first started writing resumes professionally in 1989, her mission has always been to crystallize what differentiates her clients from their competition and showcase their unique promise of value to their target audience. In this way, she’s been able to generate chemistry and breathe life into otherwise flat career marketing documents.
Putting her own passions to work.
An entrepreneur to her bones, Meg has dabbled in diverse professional pursuits. For a time, she owned and ran an organic garden center specializing in exotic herbs and vegetable plants. Her organization and management skills, combined with a talent for writing compelling marketing communications, sealed the niche operation as “the destination” in the area for all things related to organic gardening.
Meg’s love of edible gardening continues and drives the magic she does in the kitchen, creating from what’s ripe at the moment.
Proud to give back to her community and share her job search expertise with those most in need of securing sustaining jobs, Meg provides pro bono resume writing to participants of Project Self-Sufficiency of Sussex County (NJ). The grassroots nonprofit agency, which provides critical services to lift impoverished, marginalized women and children out of the cycle of poverty, has been near to her heart since 1990.
She received the agency’s Mosaic Award for outstanding contributions to participants, after volunteering thousands of hours of support and leadership over the years.
Meg’s credentials
Certifications:
- Reach Certified Personal Branding Strategist (CPBS)
- Master Resume Writer (MRW)
- Certified VisualCV Creator
- Certified Professional Resume Writer (CPRW)
Industry-respected subject matter expert:
- Personal Branding Expert at job-hunt.org, Forbes and US News and World Report’s rated “Best of the Web for Careers, Job Hunting, and Finding Work.”
- Weekly Columnist at Brand-yourself.com Blog.
- Guest-blogger at Career Rocketeer, VisualCV Blog, Career Management Alliance Blog, A-List Solutions, Employment Digest, Work Babble.
- Sought-after executive resume writer for several new executive career/job search bestsellers each year.
- Contributing writer for Execunet, Netshare, Blue Steps, Kennedy Information, Quint Careers and other top executive job board, networking, and career management websites.
- Included in 100+ Twitter lists of executive personal branding and job search experts.
Favorite Quotes & Thoughts from Meg Guiseppi
Favorite Quotes:
"Opportunity is missed by most people because it is dressed in
overalls and looks like work." -- Thomas A. Edison
"Great minds discuss ideas; Average minds discuss events; Small minds discuss people." -- Eleanor Roosevelt
"Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover." -- Mark Twain, Writer
"The shoe that fits one person pinches another; there is no recipe
for living that suits all cases." -- Carl Jung, Psychiatrist
Navigating the New World of Executive Job Search:
Are you a savvy c-suite executive, senior executive, or rising star?
CEO, CXO, CMO, CIO, CTO, COO, CFO, CBO, President, VP, EVP, Director, etc.
When was the last time you faced a job search, dusted off your executive resume and career biography (if you even needed them to land jobs in the past), and thought about building a job search campaign?
You may already be finding that it’s a brand new world of executive job search. Things are not the way they were even a few years ago:
~ Executive resumes and bios don’t look and read the way they used to. See my Executive Resume and Career Biography Samples.
~ Personal branding has become a requisite component of executive career management, personal marketing, and job search.
~ Just as in the past, networking is the best job search method. Hang out where your target audience hangs, so you can position yourself in front of them and connect. Today, your target audience is probably hanging out at LinkedIn and Twitter, among many social networking sites. A successful search campaign needs to include real-life and online networking.
~ Flexibility is key. You may not find a full-time, permanent position with one company. Temp to perm and portfolio careers (multiple part-time jobs including part-time employment, temporary jobs, freelancing, and self-employment), especially for boomer executives, have become viable strategies. Creating income security, instead of job security, is the new wave.
For more details about the new world of executive job search, read my post 2010 Top 10 Executive Personal Branding and Job Search Trends.
Getting Started With Meg Guiseppi
How did you land your last job?
If you’re like most top-level executives, either recruiters came to you with opportunities when you weren’t job-hunting or you initiated contact with recruiters to get you into a new job.
These days you can’t expect recruiters to easily slide you into a new gig. Building several recruiter relationships is just one strategy that should be in your executive job search toolkit.
Can hiring professionals find you online?
Do you realize that most recruiters and hiring decision makers search the web (especially at sites like LinkedIn) to source and vet top talent like you? Without a strong, online presence that supports your executive personal brand, you may be invisible to them.
Are you ready to embrace personal branding as the starting point to:
- Differentiate and strategically position your unique value proposition, and
- Build an interview-generating marketing strategy to accelerate your job search?
Are you ready to leverage the latest trends in online and offline career marketing to capture the attention of hiring professionals and land your next great gig?
THEN WE SHOULD TALK.
The services I offer include:
- Executive Personal Branding
- Elite Executive Resume Writing
- Executive Career Biography Writing
- Targeted Cover Letters
- LinkedIn Profile Creation
- VisualCV Creation
- Google Profile Creation
- Online Identity Assessment & Coaching
- Job Search Coaching
- Targeted Company & Industry Research
- Leadership Initiatives Profile
- One-page Executive Achievement Resume
- Achievement Summary
- Reference Dossier with Accolades
- Other brand-supporting documents
Here's how to get the ball rolling:
Simply email me to schedule a no-strings brief phone consultation. Please include in your email the following:
~ 2 or 3 convenient times during 9 to 5 Eastern U.S. business hours for a call and the best number where you may be reached.
~ Your most recent resume — paste it into your email message (formatting doesn’t matter) or include it as an attachment.
~ If you don’t have a resume or the one you have is very outdated, email me a brief outline of your career history, job responsibilities, and notable achievements. A link to your LinkedIn profile will also suffice, if your profile is complete.
~ Tell me what kind of position you’re seeking, in what industry.
~ Let me know which career services interest you.
I will get back to you quickly – usually the same day or within 24 hours – to confirm a time to talk about your career target, the development process, and your investment.
Because I limit the number of clients I will work with at any given time, my focus is squarely on you throughout the process.
Hope to hear from you. Thanks for your interest.
Meg Guiseppi
C-level / Senior Executive Personal Branding, Online Identity & Job Search Strategist
