Melanie McIntosh

Article

Retail Store Signs That Sell

In an era of computers, ink jet printers and desktop publishing programs, I often amazed to see store owners that put little effort in to producing quality signage for their stores.nnSignage is one of the most important ways to convey your message to your customers. Your store name, promotions, pricing, and product information may all be conveyed through signage. nnAre you getting these messages across effectively?nnAs a customer walks by your store, you have about 3 seconds

July 10, 2008