Michele DeKinder-Smith
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DIY Marketing Services: Sizing Up Your Buyers
Exactly how valuable is it to know the size of your potential market? Valuable enough that major corporations spend millions of dollars every year on marketing services in order to determine just that. nnBut, depending on the market for your business—or even a new product or service you’d like to offer—it’s often possible to use the same tools used by market research professionals on a do-it-yourself basis. nnAlmost all market research begins with just
September 5, 2008
Article
Small Business Marketing And The US Census: Economic Trends, Market Research And More
What would you say if I told you there were an online tool that could provide detailed information about the size of your market including‭ ‬trends in your industry‭ ‬and‭ ‬other‭ ‬important information concerning the economy as a whole‭? nnWhat if I told you that this tool could help take the hit-and-miss out of small business marketing‭? nnAnd what if I told you it was free‭?nnThe US Census site‭âR
July 17, 2008
Article
5 Quick And Simple Tips For Creating Fresh Newsletter Content
5‭ ‬Quick and Simple Tips for Creating Fresh Newsletter Content "Kendall,‭ ‬I LOVE your newsletter.‭ ‬You always have something fresh to say to your readers.‭ ‬How do you manage to come up with fresh and interesting things to write about every single week‭? ‬Iâm struggling to get an online newsletter out once a month‭! ‬Can you please offer any internet marketing tips‭? ‬Iâm desperate for
July 17, 2008
Article
Who's In The Business: Marketing Ideas for Business-to-Business Success
If your target market includes other businesses,‭ ‬congratulations‭!‬ Unlike many other kinds of target markets,‭ ‬accurate information is widely available‭ ‬regarding specific industries,‭ ‬and this information can make all the difference in generating effective marketing ideas for business-to-business success.‭ nnWho are the best prospects within your‭ ‬target geographical area‭?‬ What
July 17, 2008
Article
Marketing Strategies - Are You Making This Marketing Mistake?
In order to ensure that the new products and services they launch stand the best possible chance for success,‭ ‬Corporate America employs a variety of marketing research techniques before investing time and resources in development.‭ ‬A little basic smarts and network know-how will allow you to do the same thing for yourself.nnIn this article,‭ ‬I'll show you how you use powerful market research tools to save you time,‭ ‬money,&
July 17, 2008
Article
Marketing Strategies: How To Test Your Advertising!
Once upon a time, only major corporations and Fortune 500 companies took the time to test their advertising. But as small business owners become more savvyâand the cost of advertising continues to riseâtesting the effectiveness of ads, whether in print or on the web, is one of those marketing strategies that just makes sense.nnFirst of all, youâll want to determine exactly where you want to spend your hard-earned cash. Think about your target marketâi.e., the people w
June 9, 2008