Rande LaDue

Article

Why Don't Seniors Join Health Clubs?

America is getting older. With the Baby boomers reaching middle age, more people are turning 50 everyday than are being born everyday. It is estimated that over 100 millio Americans are over the age of 45 (US Census Bureau). Although there has been a significant increase in senior memberships in health clubs in the last few years (IHRSA estimates 6.9 million people over the age 55 belonged to health clubs in 2002 vs. 1.5 million in 1987), the vast majority of today’s seniors

February 13, 2008