Raoul Davis
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Personal and Corporate Branding: The Overlooked Elephant In The Room
It is one of corporate America’s major clichés. One of my clients Neal Lemlein, a premier entertainment executive and consultant over the last 20 years even begged the question as a professor at USC is Branding B.S? Well Mr. Lemlein, when it’s a word symbolically thrown around as jargon and doesn’t come with a strategy the answer is indeed yes. However, at Ascendant Strategy Group we have created a branding firm that builds a comprehensive strategy. Man
September 11, 2007
Article
Personal and Corporate Branding: The overlooked elephant in the room
Personal and Corporate Branding: The overlooked elephant in the roomnnIt is one of corporate America’s major clichés. One of my clients Neal Lemlein, a premier entertainment executive and consultant over the last 20 years even begged the question as a professor at USC is Branding B.S? Well Mr. Lemlein, when it’s a word symbolically thrown around as jargon and doesn’t come with a strategy the answer is indeed yes. However, at Ascendant Strategy Group htt
August 13, 2007