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Increase Profits By Marketing To Existing Customers
Business owners want more leads, more customers, more sales. It sounds logical: attract more customers and more sales will follow, leading to increased profits. But is this the best way to maximize profits? Sometimes it’s difficult to see the forest for the trees. nnWhat about the customers your business already has? nnIt can cost up to seven times more to acquire a new customer than it can to sell more to an existing customer. Yes, generating leads is important, and at
February 29, 2008