Scott C. Margenau
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5 Habits of Highly Effective Websites
How Can Your Website Build Credibility and Drive Sales?rnHighly Effective Habit #1: Upfront Strategic Planning Action without a plan is no better than a plan without action. We recommend you have both, of course. Your website plan should address important questions, including:rno What is the purpose of your website?rno Who do you hope to attract to your website?rno What are the needs, wants, and/or desires your website fulfills?rno What other choices do your desired customers
September 23, 2009
Article
Setting an Effective Marketing Budget
One of the most important decisions that a small to medium-sized business has to make is how much money to spend on a marketing budget. Prospects often ask, “How much should I spend on marketing?” The answer is, “It varies by industry and business size.”nnIt is also based on how much you want to grow, and how fast.nnBoth SCORE and USSBA define the variable for a proper marketing budget to be between 2% and 10% of sales, noting that for B2C, retail and
October 5, 2008
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7 Essential Homepage Tips To Ensure That Your Site Converts Traffic Into Sales
Every company today has a website. But is your website compelling? Does it reach out to your potential customer base and convert traffic into sales ?nnn Well, It Should . . . nOn average, you have roughly seven seconds to get your message across before the end user abandons your website for one of your competitors’ sites. We have created simple guidelines for what should—and, more important, should not—be featured on your homepage, so that you can convert re
July 21, 2008
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23 Powerful Marketing And Branding Tips Geared to Drive In More Traffic And Revenue
1. Marketing 101: Develop a powerful and compelling core message. “Say something, say it well, say it often.” Why should customers buy from you? Why should they even take a second glance? You need to build a powerful message that gets key points across without clutter … because clutter is what leads to abandonment. Although this is the essence of a successful branding and marketing campaign, you’d be surprised how many companies fail to grasp this conc
June 18, 2008
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Why Your Business Needs A Blog
Every business, regardless of its size, needs a blog. I know what you’re thinking: “But I have a professional image to uphold. How can a blog possibly attract new customers and how can it provide them with the information they need?” The answer is simple: A blog can be one of the most decisive public relations tools in your marketing and branding tool kit. Read on and I’ll educate you on the basics of blogs. nnWhat is a blog?nnThe term “blog̶
March 21, 2008
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How Businesses Can Harness the Power of Web 2.0
nn Web 2.0 Technologies Help Forge Synergy Between Company and Customer nnCHANTILLY, Va., Dec. XX – Web 2.0 – what the heck is it? No, it’s not the latest brainchild of Bill Gates or Steve Jobs that we waited breathlessly for. The term, Web 2.0, a clever reference to software versions, was coined in 2004 by Tim O’Reilly, founder of O’Reilly Media. Though Web 2.0 has been cited millions of times in Google, the buzzword has been defined in many dif
February 4, 2008
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"Just Google It"
A new lesson in classical marketingnnBy Scott C. MargenaunnI caught myself using this seemingly overworked phrase…again…in the midst of a sales presentation: “Just Google it.” I have heard this phrase on TV and radio and in conversations with friends…everywhere. And Webster’s has added the new verb ”google” to the dictionary!nnWhy is Google the first name that comes to mind when we think of looking for something?nnClassical mark
November 29, 2007
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Branding & Marketing Defined, and how to fuse them together for maximum results
Simply put, your “brand” or corporate image is the impression formed at every point of contact with your prospects and clients.nnnThe dictionary definition of “ branding ” usually refers to the name and image of a product or service. However, in the business world we take it a few steps further. BNET defines branding as:n nna means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages
November 12, 2007