Steven Sellwood
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Article
How To Promote A Home Improvement Business
Introduction nnHome improvement businesses face a unique challenge in marketing themselves to potential customers.nnBusinesses offering services like loft conversions, double glazing, conservatories, landscaping, kitchens and bathrooms face widespread competition, some of it from larger retailers which can offer low prices thanks to greater economies of scale.nnAt the other end of the market, less reputable businesses can damage the reputation of the home improvement sector t
April 10, 2008
Article
How Can Direct Mail Be Used With Other Marketing Tools?
Direct mail is sent to businesses and consumers every day and is used by a very wide range of organisations and industries. nnA mailing, often accompanied by a letter, in the post has become a proven and accepted way of targeting your audience, with consistent conversion rates of about 1-5%. nnHowever many direct mail users don't realise just how much of a friend it can be to many other marketing methods and tools. And combining more than one marketing tool together in the sa
February 18, 2008
Article
Direct Mail Or Email Marketing?
It's an emerging debate that looks set to become more widespread in the future - which direct marketing method is most effective: traditional direct mail campaigns, or new generation email marketing?nnDirect mail is sent to businesses and consumers every day and is used by a very wide range of organisations and industries. A mailing in the post, often accompanied by a letter, has become a proven and accepted way of targeting your audience, with consistent conversion rates of
February 18, 2008
Article
How Often Should You Clean Your Mailing Lists?
We all know we have an obligation to maintain clean and accurate mailing lists. nnAn accurate mailing list means more of your marketing messages will reach their intended audience, and you'll experience less wastage in your marketing spend.nnBut if you're registered under the UK Data Protection Act (and if you hold any personal data on customers or staff, you should be), then making sure your data is accurate is actually a legal obligation, as well as an ethical commitment to
February 18, 2008
Article
How Can The Data Protection Act Affect Your Business?
What is the Data Protection Act? The Data Protection Act gives individuals in the UK the right to know what information is held about them, and sets out rules to make sure that this data is handled properly by the organisations holding the information.nnThe Data Protection Act 1998 was introduced in order to give the public and organisations greater protection over how their personal information is gathered, stored, shared and maintained by a range of organisations.nnImplemen
February 18, 2008
Article
How To Write Direct Mail Letters That Sell
If you want some serious response from your direct marketing, get serious about your direct mail letters. The success of your direct mail campaigns stand and fall on the quality of your letter. But when it comes to direct mail letters, you can find huge differences in style and quality.nnUnfortunately all too many businesses send out woolly, ungrammatical and poorly composed mailing letters, which do more damage than good. On the other hand a good direct mail letter needs to
December 2, 2007