Susan Urquhart-Brown

Article

Why You are Always Selling A Solution

No matter what business you are in, you are selling something. Why will people buy from you? Basically, because you have something they want or they have something to gain by doing business with you. People want to buy solutions to problems. No matter what you sell, you have competitors. nnSo what compels people to choose you? Two things: uniqueness and benefits. nnUniquenessnWhat makes your business unique? Determine your business’s uniqueness by asking yourself questions

October 25, 2005