Article
Do Property Listing Websites Make It Faster Or Slower To Find Property?
Traditional property portals, like Rightmove, prioritise page views over speed of access to information. Their business model is based on fees from estate agents and advertising. Page views is a key driver of CPM (Cost Per Mile). CPM is calculated as the cost of running and ad divided by the number of page views.nnUsers searching for properties browse an average of fifteen (15) pages, excluding registration and login ones. On the other end of user-friendliness sites like www.
September 11, 2007