Tony Marino, Ph.D.

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Tony Marino, Ph.D. Quick Facts

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Articles by this expert

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Article

Does it not appear that many e-marketers believe that all they need to do to be successful is throw a site on the Net and kismet? Many have been lured to believe that surfers will trip over themselves as they flock to their site with credit card in hand, ever anxious to make themselves the next Internet mogul. At the risk of spoiling someone's "Golden Dream", this simply is NOT reality.nnSurfers must know about your site before they can find it. In its most basic form, a web

June 10, 2008

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With the zero cost marketing tools that I refer to here, you can craft an intermediate online marketing process that will help you generate more traffic for your web property and ultimately more sales.nnThe methods that I outline are presented for both an automatic marketing mode and/or manual marketing mode. The manual mode (as discussed) may prove to be far more time consuming as well as inefficient and often ineffective as compared to the automatic version.nnThe automatic

June 10, 2008

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There are other names given to "Back-End Selling". You may think of it as follow through, or maybe VALUE added. Both are good terms. Let's take a quick look and see just how you can profit from this idea.nnFor our purpose today, let's just key in on the benefits of "Back-End Selling". "Back-End Selling" is simply the SELLING you do AFTER the first sale. Your profits come primarily from repeat business rather than from the initial (first order) sale of your product or service.

July 23, 2007

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