Publicity Articles

“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo Aside from “How are you?,” “What do you do?” is probably the question you’ve been asked most often. Recently I heard a networking expert share what she thinks the question really means. Her take? It means “How do you help people?” or “How can you help me?” I thought this was an interesting re-frame because it totally changes how one answers the question. Let’s say you’re a computer consultant.

If you put a strategy in place, you can not only weather, but hopefully grow during uncertain times. A bad strategy is to do nothing, an even worse strategy is to slow down and cut your marketing and PR efforts. This is a time that savvy business people take action. Spend the time that others are using to worry and complain to take the lead and become proactive. The following are 5 PR must dos. 1) React quickly. You know when times are tough. When people are arguing on the m

Great slogans can elevate a company from ho hum to world class. Who can forget sayings like "Where's the beef?", "We try harder" or "Just do it". A truly great slogan encapsulates a company's point of difference in an engaging and succinct way. It makes people notice and it makes them remember. If your company lacks the right words to help people understand how you're better, there's no better time than the present to fix that issue. While it would be nice if the perfect slogan ideas popped into your head during your next shower, it doesn't usually work that way.

Hello – anybody out there? (Silence...) Hello … Honestly, this is how it feels at times in business. You can hear a pin drop while waiting for a response from someone with whom you’re trying your best to do business. You leave message after message, which just go unanswered. You write—no reply. You call—no answer. Not only can it be frustrating, but it can also be detrimental to the success of your business. Communication is key to a successful relationship, and whe

The US Department of Health and Human Services reports that 15 to 25 percent of students across the nation are bullied on a regular basis—a 5 percent increase since 1999. “Bullying is a hot-button issue these days,” says Leslie A Keatley, author of the new YA novel “The Sea Wall,” which focuses on this alarming trend. “But it won’t go away when the media attention does. Kids who are physically or emotionally abused by their peers can suffer lifelong effects.”

I've respected conservative nationally-syndicated radio talk show host Mike Gallagher (pictured) for his willingness to take tough stands, such as during the Elian Gonzalez saga in 2000, when Gallagher was one of the few conservatives in the country who said plainly and clearly that Elian belonged with his father, Juan Gonzalez.nnDuring the Clara Harris trial, Mike hosted a debate between myself and one of Clara's defenders, and, unlike many, Gallagher saw through Clara's "be

“What I know for sure is what you give comes back to you.” --Oprah Winfrey I guess it’s inevitable when working in PR to find yourself in a room with clients who ask you to get them or their products on Oprah. Nationally, 7.4 million people watch Oprah every day. Her support of a product, service or even political candidate can translate into huge results.

rn(Nutley, NJ)—The problem of bullying among youth is steadily increasing, says life coach and author Joe Dwyer. Just recently, the New Jersey state legislature passed the Anti-Bullying Bill of Rights. Also in New Jersey, the Martin Luther King, Jr. School (PS 11) in Jersey City is taking this problem seriously: they have implemented educational programs that help students deal with bullying situations and invited speakers to address the problem.

It’s been said that drug use is a “victimless crime,” but for methamphetamine addicts, it’s certainly not true—especially for those with children in their homes. Many users of methamphetamine—a.k.a. “meth”—manufacture the drug in makeshift, homemade “labs,” using ingredients that can be easily ...

We've all had one. That client who on a good day is not the easiest person to get along with! Managing them can drain your energy and make you cringe each time the phone rings! But that is exactly what you need to be doing - managing them and all of your client relationships. Taking the lead in your client relationships places you in a proactive position and will even help you to anticipate even your most difficult client's needs. The key to a happy client relationship is bei

People all over the country, especially kids, dream of becoming a star in films or in show business. Acting jobs are not easy to get and there is so much ruthless competition out there. However, it is not impossible to make a start and to succeed in the precarious world of acting, just by enrolling in Acting Classes in Seattle. A large number of today's exceptional young talent out there got their start from acting classes in Seattle. Even though there are usually hundreds, o

Mitsubishi Lancer was built by Mitsubishi Motors as a compact model car way back in 1973. Since then, in many variants, over six million Lancers have been sold. Mitsubishi Lancer also formed the basic platform of numerous Proton models in Malaysia. Mention the name Mitsubishi Lancer and thoughts of a fast, sinister-looking, sinfully fun car might spring to mind - just so long as the word "Evo" is in there somewhere. Unfortunately, the Lancer family has so far been a deeply di

“Tell me your friends and I’ll tell you who you are.” --Assyrian Proverb Do you have a life philosophy? For the past decade mine has bee “proximity is destiny.” This somewhat opaque saying speaks to me because it reinforces a basic fact of the universe – we become what we think about most of the time. And we tend to think about that which surrounds us, either in place, time, order or relation. I’ve noticed most self-development literature tends to overlook the importance of proximity. In fact, if you Google the phrase only 98 references pop up.

Vinyl letters help you in many ways. They are best suited for promotional campaign of a business, products, or brand, or for personalization of an article or a private space, and for adding charm to a mundane article or space. All these can be done with perfection since they act as a very useful apparatus. Above all, they never come with big price tag. They are very reasonably priced and this very fact encourages us to prefer them and make the most of it. Here are some vinyl

When you need to invest in high quality training from how to eBooks, you know that your decision in eBook publishers will make all the difference in the type of education that you receive. Your time is precious. You've got a busy life and an equally busy lifestyle that you enjoy on the side. There isn't a minute of your time that you feel you should waste on dead-end projects, and learning new skills is no exception. As you well know by now, anyone can produce an eBook and sh

Are you missing the mark with your image? Are you allowing errors and a lack of updates spoil your good impressions? If so, you need to make changes quick. Today, there are so many more things to consider than in the past. It used to be as long as your website was good, you were good. But today, you have to take into account not only your website, but your newsletter, your blog, your social media, and even your marketing efforts. That’s why it’s so important to take the t

Just like with television and print, before you pitch radio outlets you have to be able to answer the questions: Why should the media care? And why should the media care now? The answers to those two questions will be the keys to your PR success.rnSome tips to remember when pitching radio:rnListen Up! — Listen to the radio programs you want to be a guest on to understand their specific approach to journalism and how they serve their audience and their advertisers. Familiari

One of the things I love about my job is solving problems. Sure, it's great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way.

Here are some additional Twitter Tips to keep you active and visible! One is Your Twitter Karma at dossy.org/twitter/karma. It doesn't load well in Internet Explorer, so be sure to use a different browser, like Firefox for example. What it does it allow you to see all your Twitter followers and see who you are following and who is following you back by category. Twitter itself makes you look up each individual person, which is a big pain once you have hundreds of followers. But with Your Twitter Karma you can sort in bulk.

“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo If you were going to run a marathon, you wouldn’t do it with a knapsack full of rocks on your back, right? Yet many businesses are saddled with names that are misleading, out of date, hard to pronounce or just plain bad. That makes their marketing extra difficult.

Imagine having an avalanche of free publicity. What would that be worth to you? Consider putting a value on that sort of positive exposure. It is potentially priceless. This is what’s possible when you are open to all of the amazing opportunities that you have possibly been ignoring until this moment. People throw so much money at advertising. I mean People Throw So Much Money At Advertising, sometimes without a second thought. What if you were exposed to a way to get more

(Nutley, NJ)—An increasing number of studies show that dogs can be more than just pets or best friends—they can actually improve people's health. According to the Centers for Disease Control and Prevention, pets actually make a difference when it comes to cardiovascular health, including lowering blood pressure, cholesterol and triglyceride levels.

I spent most of my Sundays growing up as a kid being dragged to some kind of charismatic church; a tent meeting or guest-preacher service. Mostly I was bored. Often I would sleep under the seats. Sometimes I’d smuggle in Matchbox cars and drive them along the curvey armrests of the pews. And other times I would hear.

The 3D printer is unlike of the common printers. On a 3D printer, the object is printed by three dimensions. A 3D model is built up layer by layer. Therefore the whole process is called rapid prototyping, or 3D printing. A common process of rapid prototyping is to apply a fine powder (plaster, bioplastic, polyurethane, polyester, epoxy, metal, etc.) in such a 3D inkjet printers. Printer print out the layer of powder on a bed and from a fixed object. The design is defined by

If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O'Reilly or Rachel Ray, I'd have retired long since. What complicates matters is that there are tons of rumors, stories and urban legends floating around about how someone got on a big show because - and I'll list these in no particular order: * They sent the host a gift * They sent the host a product * They know the host's cousin * They know the host's maidr

as a business owner, you understand a fact that by having quite a few things together can make your work simple and productive. At such point of time, you can find third party logistics or Tampa Third Party Logistics relevant to this picture. A Tampa 3PL or any third party logistics is a group of professional who are knowledgeable to render you competent customized services your corporation requires to perform the top to its maximum level. All you need to do is to give them s

(New York, NY)—The modern father-daughter relationship as explored through the painful reality of a terminal illness is vividly captured in the new inspirational and spiritual book “A New View of an Old Horizon” by Dena Bedsole.

As the dog days of summer wind down, I think it's only appropriate that I tell a dog story of my own.

Statistics show that every year many product manufacturers order 3D Hologram Stickers and different varieties of laser stickers in order to safeguard their products and prevent them from duplication. If seen in the current scenario, counterfeit market is on the rise and it has become a big parallel industry on the whole. There is no second though on the fact that counterfeiters are costing too much to the manufacturers as well as market consumers and therefore it becomes nece

Five years ago, blogs barely registered on the national media radar. Today, blogs are part of the traditional media landscape that business marketers must navigate. Here are three tips on using blogs as part of your public relations and marketing efforts. Monitor What's Being Writte Every business owner and marketer knows that taking the pulse of those who shape your brand image is a priority. Now add bloggers to the long list of "must-watch" targets. If you’re charged with

There are like a billion of cellphones in the world as there are around 8 billion total population globally speaking. You can see cellphones everywhere. Cellphones are manufactured, displayed and sold in stores, and used by people. Cellphones are no longer a luxury but a necessity. That is why people can have as many cellphones with them. There are those who prefer to have one cellphone alone especially those who can't afford to buy an extra unit but just resort to phone recy

Believers are those who wish always the name of the god is acclaimed. Church banners are so common in the places of Christian religious belief. They use them for many reasons. Church banners are easy to design and incorporating many religious symbols and bible verses make it extraordinarily special. For occasions like bible classes, festivals, prayer meetings, church banners are an unavoidable part and they actually help the members a lot. The making of a church banners too i

“All publicity is good, except an obituary notice,” said Irish playwright Brendan Behan. Publicity, or “free” press, can be more valuable than some paid advertising campaigns because media coverage carries credibility. A spotlight on your business with an article, picture or news segment promotes you in many ways. If you’re in search of free publicity, start here. In less than five minutes, I’ll show five sectors where you can start getting the word out. But First…Learn to

They’re the most important marketing tools for any professional, yet many people continue to miss the boat when it comes to getting the most out of them. Business cards are often a company’s number one means of contact, follow-up and advertising, but they won’t work well if you are making any of these top errors with them. Run down this checklist and see if any of these apply to you. Top 10 Business Card Blunders 1. Flimsy paper – If you can bend your card into a curving s-shape the paper stock is too thin. Business cards need to hold up well.

(Irvine, CA)—Do you spend your morning at the spa, your afte oon shopping for diamonds, and your evening by the pool while the nanny takes care of your children? Are you never seen in anything less than the latest designer looks? If so, you might be a perfect candidate for Bravo TV’s Real Housewives series. “All it takes to get on one of these shows is a love of drama and some really good blond highlights,” says Judy Joseph Hamlin, author of the book “From Riches to Happiness.” “And bonus points if you can hold your own in a catfight.”

Blogging has tremendous SEO value, especially if your content is regularly updated and aligned with what your target audience is interested in and is searching for online. Obviously, you want Google to like your blog and rank it highly, but the most important thing is for your audience to like it, read it, and to keep coming back. Here are a few suggestions: 1. SPECIFIC FOCUS: Have a specific topic (a set of keywords) you’d like to own on your blog. It should be aligned wit

Online search for people finder services are expanding in a remarkable astounding rate. Most probably this is due to the increasing number of people finder sites which gives more opportunity to users in finding their lost loved-ones. It must also be because of the growing threats to security that people use people finder tools in gathering information about a suspicious person.nnInternet has become a useful tool when it comes to gathering information not only about things but

Today we're looking at oilpaintingarts on etsy. Artist Bio:rnmy name is Priscilla, I always loved art, cross stitch and do some time now decided to enter the world of painting, I'm painting for approximately one year and a half and I identify a lot with what I do, is pleasure for me before was to I now decided to make this one of my sources of income, I hope you enjoy my works.rnThis shop has nothing but positive feedback, which is a very good sign. I've also found them very

Chief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes: CFO: What's the return on the PR budget? Marketing Director: I don't know. CFO: Well, how much revenue does it bring in? Sales Manager: I don't know. CFO: How many sales does it account for? Sales Manager: I don't know. CFO: Well, I need to make some cuts, so I'm going to recommend we cut the PR budget next year.

Those days are gone when people had to stand in long queues, fill forms, submit innumerable documents and then wait for several weeks to get their savings accounts transferred from one branch to another. With the help of internet, account transfer from one branch to another has become quick and hassle free. If you have a savings account with the State Bank of India (SBI) and want to transfer it to another branch, you can do so online within a week and that too without any cha

If I had a nickel every time a CEO or marketing executive asked me how many more sales they'd make by using PR, Bill Gates would be jealous of my island-sized yacht. In order to answer that question, however, it's important to understand the fallacy on which it's based. So, let me ask you a few questions.

Back in 1962, Avis Rent A Car began using the advertising slogan that is still in use today - "We try harder." The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to overcome the competition. It's a reasonably universal sentiment, as small corporations around the world employ the same tactic to provide better service or more flexibility than the market leaders. And the same can be said of talk radio.

When I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and the only people interested in the Internet were some computer geeks. Boy, have things changed. Today 44 percent of ALL books sold in North America are sold online at Amazon.com. What's more, e-books now account for nearly 30 percent of all of Amazon's sales.

When you get a crack in your windshield, the last thing you want to do is leave the office to have the windshield replaced during a busy hour. If all of the local auto windshield replacement operate while you are at work, consider the benefits of hiring a mobile company that will come to you. Not every glass company will come to you to replace windshields wherever you happen to be. If you are skeptical about whether or not a mobile company doing windshields replacement can ac

We recently asked Real Estate Development Expert Peter J. Connelly for some tips for doing due diligence prior to buying commercial real estate. 1. Review three years “operating statements (aka income and expense or profit and loss statements) for the asset. 2. Request and review three years of “rent rolls” to verify changes in occupancy, rental rate growth (or reduction), concessions, expense reimbursements, etc. 3. Require the owner to provide “Lease Summaries” for the current tenants so that you will not be required to review entire lease documents and any amendments thereto.

Are you thinking about an affordable advertising method to endorse your business? If yes, you undoubtedly have a variety of options. Still you need an advertising means that give you maximum benefit. If you genuinely wish for an affordable promotional campaign, you should find out the virtues of window clings. Window clings let you to have a very professional approach towards your product and services, this is going to be the first ever benefit that you enjoy when you choose

McGraw Hill did a study and found those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t take a genius to see that the worst business decision you can make, particularly in tough times, is to cut back your marketing efforts. The beauty of PR is that any media coverage you l

“Failure is not the only punishment for laziness. There is also the success of others.” --Jules Renard I’ve been working in PR for over 15 years, so you can bet I’ve got some expert thoughts in how to make the absolute worst PR decisions possible. Below are my top 5 ways to ensure the worst PR outcomes. 1. Be inconsistent in your messages. Sure, big successful companies come up with a clear platform of messages around their product that they use over and over again, but that’s so boring. Rework your key messages frequently and make sure they change radically.

Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms. Today, the screens are larger, the picture is in high-definition color and the programming choices are near infinite. Also, in addition to shows of general interest, there are now literally hundreds of cable network shows that cater to specialized niche markets. Plus, millions are now watching TV shows on their cell phones and computers. All in all, TV viewership continues to soar.r

“The highest reward for a man’s toil is not what he gets for it but what he becomes by it.” --John Ruskin The rugged individualist, bravely doing it all by himself – it’s a familiar theme from Hollywood but not the best way to run a business. The smartest thing I did last year was make a commitment to get help and support in many different forms. In addition to a crack team of web designers and programmers, a graphic artist, accountant, IT specialist, lawyer, assistant and virtual assistant, Team BlueTree also includes mentors and a board of advisors.