To promote your business on the Internet and social networks, the implementation of a B2B content marketing strategy has become indispensable. Content publishing will allow you to pass messages while attracting as many users as possible to you.
Yet, to succeed, the creation of articles is not enough. We will have to implement a B2B content marketing strategy so that it is read and has a maximum impact. You can create an amazing content of your own or buy it from an excellent and affordable writing services called Writing Cheap
How to succeed your B2B content marketing?
Tip 1: Optimize your content for SEO
In the long run, if you optimize your content, search engines will gradually become your best source of traffic. The important thing is not to be obsessed with search engines.
How do I optimize my content?
Once you have written your article, you will be able to optimize it through the use of a key phrase. To do this, use the free Google AdWords Keyword Planner tool. Add a few keywords that best fit your article.
Once you have found the keyword that generates the most search, incorporate it into the title, the first paragraph, the meta description and the images.
Let's take the example of the article you are currently reading. I started by using the following title: "5 Key Tips to Succeeding Your Content Strategy? ".
After confronting this title with other phrases on Google AdWords Keyword Planner, I realized that the search volume was not optimized. So I changed it into: "The 5 key tips for successfully marketing your B2B content?" Containing the phrase "B2B content marketing" that generates a larger volume of search.
Tip 2: Optimize your content for social sharing
Here are three ways to optimize your content for social sharing.
Integrate sharing buttons
You need to make sure that on every page of your blog, users have the ability to share your content on social networks. To do this, you have to integrate "buttons" sharing for the most popular social networks: Facebook, Twitter, Google+, LinkedIn.
For those using WordPress, you can install plugins like Socialize or Flare.
Use images
Images play a vital role in content sharing. You need at least one image per item.
When people share an article, an overview will appear and it is this image that will condition the click rate and the number of shares of your article.
Set up open graph tags
The last step, you will integrate Open Graph tags for your content. These Open graph tags allow you to customize how your content is shared on social networks like Twitter, Facebook, and Pinterest.
You can find the code you need to implement opening graph tags on the support pages of Twitter Maps, Facebook Open Graph, and Pinterest Rich Pins.
For WordPress users, you can install plugins like JM Twitter and Facebook for simple tag Open Graph application.
Tip 3: Share your content with your audience
It's not enough to post your content and let users share it.
Promote your content across multiple social networks.
Your current customers and potential customers are on social networks and follow you for a reason. Share them with your content!
This may seem exaggerated at first, but keep in mind that each network has its own fans. If you just tweeted your article, your Facebook audience, and LinkedIn will miss it. For example, if you want to share and promote Subway Offers, share it at proper timings.
Share your content at the best timing
Promoting your content at the right time is essential. Indeed, your audience is not necessarily connected all day. Also, to circumvent this situation, you may want to consider sharing your content several times at different schedules.
Tip 4: Share your content with a Newsletter
Emailing is the most effective marketing tool. You benefit from an audience that has voluntarily subscribed to hear from you. Engage your audience by sending them a newsletter on a regular basis. You will create an appointment with your subscribers.
Promote your content daily or weekly.
By using simple emails focused on your articles or weekly emails that bring together your best content, you allow people to keep your business in mind without having to offer aggressive promotions.
Understand what interests your audience.
The great strength of email is the ability to accurately segment your mailing list to personalize the message to the maximum. Depending on the interests and behavior of Internet users, you will learn more about your Internet users.
For example, if you sell outdoor items such as camping, hunting or fishing items, you can regularly send out a global newsletter as well as one email per domain. You will be able to send a promotional email on articles of fishing to the Internet users who have majority clicked on the contents related to the fishing.
Tip 5: Reaching out to other bloggers
The last step, but not the least, is to raise awareness and reach an audience of influencers in your sector of activity. Many people like to share content created by others that are relevant to their audience.
Subscribe to blogs
Subscribe to your industry's leading blogs and watch topics similar to yours. When you identify an article that can bring additional content to your own article, incorporate the link into your article by explicitly quoting the author and the source.
Send an email to the author to let him know
Sending an email to each person takes time, but allows for more sharing and creating relationships with people in your field.
Be on the lookout for influencers
In addition to bloggers, you need to identify influencers and people who share content in your domain. Contact them and let them know when you have interesting content to share.
A B2B content marketing strategy is not complete until you've shared and optimized the content you've created. By following these five steps, you will increase your traffic over the long term
Vivek Gururani has been a digital marketer, content strategist and social media expert. Over the years, he has been helping small businesses and startups in improving website design, building social media presence and user experience.