Generating leads via pay per click (PPC) has become a very crucial sales strategy for every type of business. Continuing medical conference organizers get a number of sales through PPC than ever before. Hence paid ads have become more important and profitable when compared to other social media channels.
The top 3 ways to generate more leads via Google Adwords are:
Keywords: Google AdWords help you bid on keywords that are relevant to your company and event, hence you need to look for ‘High intention keywords’ which will convert into sales. You need to stop using junk keywords and invest in some quality keywords and phrases. By utilizing branded keywords you will increase your average click rate.
Mobile Platform: Mobile PPC advertising has the upper hand compared to desktops, with the majority of users checking emails, websites and other important information on their mobiles it is better to target mobile along with desktop for better market penetration. Click-to-call feature for mobile users is generating more and more sales according to a recent survey. Google mobile targeting is a brilliant strategy for the sales team to consider and invest.
Remarketing: Remarketing strategy helps you attract customers who had initially visited your site but were unable to attend or sign-up for the event. Hence it is a method to bring back indecisive customers which can be done via on-site and off-site. You can offer discounts and other lucrative deals to these individuals.
If you are interested to know more about Google adwords benefits, then visit us at eMedEvents.com. Our Marketing team will guide you in selecting the right kind of marketing strategy.
eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 151 countries. Search by Speaker, Specialty, and Location to find your next conference. You can book your flight+hotel along with your medical conference all in one place. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in Georgia or one of more than 3928 other great cities around the world.
For more information:
https://blog374.wixsite.com/cme-marketing/single-post/2018/08/23/How-to-...
eMedEvents Corporation provides an online database of medical conferences, events, organizers, and professional speakers for doctors. Its network of medical conferences, events, and professionals include hosted conferences, live conferences, and healthcare professionals. The company offers services in various specialties, including internal medicine/general medicine, family medicine, radiology, healthcare management, dentistry, cardiology, emergency medicine, oncology, psychiatry, surgery, anesthesiology, neurology, pediatrics, orthopedics, and obstetrics and gyne; and medical speaker's profiles. It also provides medical news on various specialties.