If you operate in neighbourhood search, are you checking the Search Query report in Google My Business Insights? This is why you ought to be.
Search Queries launched in Google My Business in July of 2018; however, they didn't become available for everyone before the end of August.
Search Console is reporting on traffic from Google My Business along with visitors from organic (yes, it tracks both). You can divide this traffic by adding UTM codes for your website area in Google My Business.
The Resulting information can be enlightening because it will help you gauge where to invest more attempts since the two algorithms are getting more distinct.
If You're standing both organically and in the neighbourhood package, Search Console will be counting this as two impressions for your website. You may break down this if you're using UTM codes.
Here Is a good illustration of exactly what it looks like to get a customer of mine for a specific keyword. In cases like this, the natural reach is broader because the searcher's location doesn't impact it. However, clicks on the 3-pack with this keywords are still higher although nearly a third of the beliefs are coming from to organic.
Search Console is reporting impressions, and Google My Business is reporting unique users. These two items are incredibly different.
According to Google's Support Center, an Impression in Hunt Console is listed while the website appears in a search result for an individual. This is vastly different than “specific users" because one user could search the same thing multiple times.
Additionally, It's important to note that your company may appear in results without the website URL or a URL to the site being displayed. Google My Business will report these questions -- when your record shows up in results with no site attached. But Hunt Console won't.
Let Me Explain: When I had been looking at one client's account, I discovered that “best criminal defence attorney near me" revealed 12 unique customers in Google My Business Insights nonetheless Search Console showed one opinion.
How is that possible? The reason for this is that mobile searches often return 3-packs that don't have the website field displaying.
Likewise, Some desktop searches return 3-packs that have images instead of the site field.
Both these cases, Google My Business, will be reporting on searches whereas Search Console would not.
The primary takeaway here is That if you operate from the Neighbourhood Search business, you should be adding Google My Business Insights to a list of areas to gather keyword research. You might be surprised at what you'll find.
Marty Ron is a freelance writer, technical writer, and editor of a leading magazine. He writes for many online eCommerce websites, as well as for other websites like best SEO agency in India. He also has been writing blogs for on various forums and his insights is extremely resourceful for the readers.