In today’s digital era, running a successful E-commerce startup can be a challenging game. We see new businesses emerging often than before while the needs of the customers keep changing. In short, it is becoming an overwhelming task trying to keep up with the changing times. The emergence of digital marketing enables businesses to interact with targeted audiences in a more direct way compared to traditional marketing channels. According to a recent report, digital marketing expenditure is on the rise.
Through digital marketing, companies can compete effectively. The different digital marketing options enable small businesses to access to the resources necessary for sales and marketing. These resources were previously only available to large corporations with financial muscle.
In this article, we feature some of the ways through which digital marketing helps to get more business.
Digital Marketing Opens Up Growth for Small Businesses
Digital marketing offers small businesses various options that can be leveraged to attain growth potential. What digital marketing has done is leveling the playground and therefore businesses can compete effectively. Do you remember those days when advertising on Television or radio were the only ways of getting your product known? Then, running a video of your product was so expensive that small business owners had to borrow loans to afford playtime on national television.
Today, creating a YouTube channel for your business takes a couple of . Even better, you can decide to go live on Facebook and advertise your website. The good thing is that you do not need to pay as you have the organic advertisements option. Any person or a business owner irrespective of the size of their business can do this.
Digital Marketing Helps To Increase The Conversion Rate
With digital platforms for advertising, businesses are realizing higher conversion rates. This is through different tools available to digital marketers. Examples can include targeting based on location, preferences, time zones, and other targeting methods. The advertisers are able to deliver the message to the intended audience’s hence high conversion rates. Moreover, there are different approaches for delivering content including live video. These have a high ability to convert and convince the target audience. The end effect is that digital advertisers achieve a high conversion rate.
Digital Marketing Platforms Also Double As Customer Support Platforms
Businesses are using tools like Facebook chat and Twitter comments to deliver customer support. This is helping to achieve a high trust in the company goods and services hence increasing sales. In addition, customer support through digital marketing platforms helps to build customer loyalty, which is another way for increasing your sales.
As you already are aware, customer support is very essential for business growth. It instills trust driving customer loyalty as we have seen above. In the past, setting up a customer support desk required huge investments in enablers like infrastructure and human resources. However, today we have things like live chat on a company website enabling businesses to effectively deliver customer support. The advantage is that this is being done through digital marketing platforms with social media and email being good examples.
Digital Marketing Is Helping To Build Brand Loyalty
The online marketing platforms are a unique opportunity for businesses to achieve a positive brand reputation hence helping to achieve a huge customer base. The social media platforms have helped in bridging the branding gap for small businesses and large enterprises. As customers share their stories online, businesses share these stories helping to attain a positive reputation. The overall effect of this is brand loyalty, which is necessary for businesses growth. In other words, we see that digital marketing enables a business to build its credibility hence attain the thought leader status in a particular industry.
Digital Marketing Enables Businesses To Reach Wider Audiences
A business in Mumbai India can effectively sell to a customer in Paris France, thanks to digital marketing platforms. This can be attained through the targeting approaches in digital advertising. In the traditional advertising methods, this was not as practical as the cost was too high. Digital marketing has enabled customer acquisition and interaction businesses can keep their target customers engaged which is a great opportunity for increasing their sales revenue.
There are different digital marketing strategies available for today’s businesses. Let us feature some of the digital marketing strategies that businesses are using today.
SEO
Search Engine Optimization is one of the most important aspects of digital marketing. A business can hire an expert to manage their SEO strategy. Consider that quite often, we see search engines changing their algorithms an undertaking that requires businesses to keep learning the new tactics. This can be an overwhelming task, as it requires technical skills. Instead of hiring a technical person to handle your SEO requirements, outsource the function to the SEO experts near you.
Search Engine Marketing
This is a form of internet marketing where the business focuses on increasing its search engine results ranking commonly referred to as SERPs. This can be done through paid plans like Adwords or using SEO to rank on organic results. The paid advertisements are also available on social media platforms.
The Local Search Marketing
Local search results have attracted more attention in recent years. This is because today’s customers are using their mobile devices to search for service providers near them. The local search marketing strategy is therefore important for the local businesses like boutiques, restaurants and entertainment joints.
Content Marketing
This inbound marketing strategy entails creating high-value content to attract the attention of buyers. You need to research the content that suits your target audience to succeed in this method. It is also important ensuring that you are delivering content at the right time when the target audiences are searching for it. This increases the conversion rate by delivering content at the time when they are busy searching.
The different digital marketing platforms require some level of expertise to succeed. You can hire qualified digital marketing experts for your e-commerce websites. Digital marketing guarantees your business high success potential compared to traditional marketing methods like cold calling.
Catherine Park is a Content Writer and Developer at www.deskmoz.com. She has been in this industry for 5+ years and specializes in writing educative content on Lead Generation and E-commerce. She loves to read trending news to keep her updated!