With its recent launch on Android last year, Instagram has seen growing popularity as a social network. It's an easy way for fans to interact with their favorite celebrities and brands, as well as their own friends and followers. Data from Instagram's press page shows there are 1,000 comments and 8,500 likes per second and its 100 million monthly users post 40 million new images every day.

As a business, including Instagram in your social media cache can go a long way toward bonding between your brand and your fans. You can use it as a platform to introduce new products and promote existing ones to your target audience.

There are several ways you can use Instagram to help market your business in order to increase fan loyalty and gain more exposure for your brand:

Photography contests

If you want to see a rapid increase in followers on Instagram, the way to do it is to run a contest. However, the key to keeping those followers is fostering engagement. You can offer a prize for one of your own products and ask followers to post a photo of their own marked with a unique hash tag or company name.

Create a contest and offer prizes that make sense for your business. You want to promote your own products and not someone else's. So while you could definitely see a big increase by offering an iPad as a prize, you will only get a short-term following.

If you are a designer of custom jewelry, offer one of your pieces as a prize. For the contest, you can ask followers to post a photo of themselves wearing their favorite accessory. Remember, the goal is to build a strong fan base, not just give away expensive gifts.

Photo commitment per day

Something that has gained popularity with Instagram is the "Photo-a-Day" challenge. Many bloggers and businesses will create new lists and post them at the beginning of the month, encouraging followers to create new photos every day. You can easily find samples of these daily photo lists online for inspiration. You can also link a contest with these challenges to get even more exposure for your brand.

Unique hashtags

Twitter has long used the hashtag to make it easy for users to find tweets that refer to a specific topic. Instagram uses hashtags in the same way. They make it easy for users to participate in contests and for companies to locate those entries. Find hash tags that suit your business and any contest. You can find a list of the hottest popular hashtags with sites like Top-hashtags.com.

Cross promotion

When you set up your Instagram account, it is a good idea to link your other social networks to it as well. For example, linking your Facebook and Twitter accounts will allow your photos to be posted to those accounts automatically. This means greater exposure and greater user engagement. https://curtidasgratis.com.br/


Instagram offers businesses an easy way to personalize their brand. It gives users an inside look at their favorite brands and celebrities. In addition to photos of your products, use this platform as a way to give your followers an inside view of how you operate. If your small business is in your home office, share pictures that show your workspace, including your cat. If you have a larger business with a physical location, take some pictures of your employees at work. Give your followers an insider's perspective on how your business works and you'll build more of a bond.

Author's Bio: 

Millions of people around the world now use Instagram. Instagram has made it easy to take photos and share them with friends and many people enjoy doing this. Besides networking, you can use Instagram in a more efficient way for marketing. Instagram is a great promotional tool that you can use to promote your business online. https://curtidasgratis.com.br/