6 Steps for Successful Online Marketing for Your Business

For most people, building a successful business online means more than putting up a website and waiting for the orders to come rolling in.n nYou’re probably savvy enough to know by now that blogging is going to do more for your visibility online than a website.n nWhat else do you have to do to attract, sell and profit with an online business?n nRecently Denise and I were sorting through information and tutorials for our Blogging and Beyond mentor group. So I drew up a list of things you have to do to attract, sell and profit online: Here is a simple formula for online success:n n1. Attract the right kind of prospects to your websiten2. Give them something for free to get them into your databasen3. Write some content that convinces them you are a smart and trustworthy personn4. Make a compelling offer for an information product they can buyn5. Convert the visitor to a client and up-sell to higher ticket products and servicesn6. Recycle: attract, give, convince, compel, sell and up selln nOf course, easier said than done, right? Anyone can reduce something to 6 simple steps, clap their hands and say “voila!”n nFor the next few days, I’ll write about each of these steps so we are clear about what it actually means in terms of actionable steps.