Patsi Krakoff and Denise Wakeman
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6 Steps for Successful Online Marketing for Your Business - Step 6
Step 6: Recycle - Attract, Give, Convince, Compel, Sell, & Up-Sell n n[music]nDoctor, doctor, give me the newsâ¦nIâve got a bad case of marketing blues!n nJust be glad this isnât an audio blog with me singing. I keep singing this tune in my head. n nWhenever clients call or email with their Internet marketing blues, we ask, âWhere does it hurt?â n nThere are six pain points in any Internet business and they relate to our 6-step formula for online success.n nRemember,
May 31, 2007
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6 Steps for Successful Online Marketing for Your Business - Step 5
Step 5: Up-Sell Other Products and Services to Your Customer n nCongratulations for getting to step 5 in our 6-step formula for online marketing success. Youâve achieved sales -- which for some entrepreneurs and business owners is the whole point of setting up their business on the Web.n nBut if you look at your marketing goals differently, youâll see it's short sighted to think of only sales as success. Think about building long-term relationships with your customers.n n
May 31, 2007
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6 Steps for Successful Online Marketing for Your Business - Step 4
Step 4: Make a Compelling Offer and Convert Your Visitor to a Client n nSome say it takes 7-12 contacts with a prospect before he/she is ready to buy. Others say it takes much more than that when the only contact you have with the prospect is through written words on a Web page.n nWhy? Because your words lack the credibility and trustworthiness of a human face or voice. You can understand the popularity of audio and video blogging for just that reason: people trust people the
May 31, 2007
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6 Steps for Successful Online Marketing for Your Business - Step 3
Step 3: Write Content that Convinces People You Are a Savvy & Trustworthy person n nOnce people opt in to your list, you must stay in touch with them through email. Email marketing is an art and a science because you must be respectful, give plenty of value and still let people know you have products and services for them.n nChris Baggottâs new book Email Marketing By the Num8ers lays it all out for anyone wanting to learn how to market using email. (Shameless plug: Patsi c
May 31, 2007
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6 Steps for Successful Online Marketing for Your Business - Step 2
Step 2: Give people something for free to get them into your database n nThis step is easy to doâ¦and one of the most challenging for any business or professional who wants to leverage the Internet to get more clients. You must build up a list of email addresses of people who want to hear from you, who might want your products and services.n nThe easy part: Use KickStartCart or one of the private label versions of 1ShoppingCart.com. You can create the sign up form in the sys
May 31, 2007
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6 Steps for Successful Online Marketing for Your Business - Step 1
Step 1: Attract the right kind of prospects to your website n nSome people brag about traffic to their sites, especially young Turks and geeks. But the important point to keep in mind is that you donât want huge numbers coming to you unless they are potential clients.n nSo if you title a blog post with "Brittney Spears", you may get an increase in traffic, but are they going to become clients for your business? Probably not, unless you sell to celebrity fans.n nYou want qua
May 31, 2007
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6 Steps for Successful Online Marketing for Your Business
For most people, building a successful business online means more than putting up a website and waiting for the orders to come rolling in.n nYouâre probably savvy enough to know by now that blogging is going to do more for your visibility online than a website.n nWhat else do you have to do to attract, sell and profit with an online business?n nRecently Denise and I were sorting through information and tutorials for our Blogging and Beyond mentor group. So I drew up a list
May 31, 2007
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Recipe for an Ezine: Final Words about Successful Ezines and Email Marketing
Like with any recipe, the ultimate results depend on many variables. In this series of articles, we’ve covered the basic 8 key ingredients necessary for marketing online with effective ezines:nn1. A great name that defines the topicn2. A defined audience and clear purposen3. A compelling headline or subject linen4. Valuable information readers can use n5. A call to actionn6. A customized template or plain text formattingn7. A bonus incentive for subscribingn8. CAN-SPAM
April 14, 2007
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Recipe for an Ezine: Ingredient #7: Attracting Subscribers
Of all the tasks that go into writing, formatting and publishing an ezine, getting people to subscribe can be most challenging and crucial. Without subscribers, you will be spending your energy for nothing. And, since open rates for emailed ezines are averaging around 25-40%, you need to grow your list all the time.nnGetting people to sign up for your ezine is a problem because of overcrowded inboxes and information overload. Savvy professionals offer a reward (called an ethi
April 14, 2007
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Recipe for an Ezine: Ingredient #6: HTML or Plain Text
As you probably know by now, writing and publishing an ezine has many steps besides writing the content and sending it out. This is the sixth ingredient in a recipe that consists of seven other important issues. However, formatting is complicated; to make matters worse, experts disagree on which formatting is best.nnSo the debate continues: HTML graphic formatting or plain text for ezines? We recently ran a poll. Here are the results of what our blog READERS prefer after only
April 11, 2007
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Recipe for an Ezine: Ingredient #5: The Call to Action Trap
When looking at all the key ingredients of a successful online newsletter, this one often confuses readers. Readers should know what it is you want them to do: click through to another page for more information? Hit the reply key and ask a question? Buy something? Get something for free?nnWhat do you want your reader to do? This is a big challenge for most ezine publishers. Either the ezine is all marketing hype, with a BIG Call to Action splashed throughout the content (BUY
April 11, 2007
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Recipe for an Ezine: Ingredient #4b: Where to Find Ideas for Content
After you have clearly defined who your targeted readers are, the purpose of your ezine, and have a clear and compelling title for the ezine and the email subject line, you are ready to develop your content writing skills. nnWhere do you find consistently valuable and interesting ideas to write about? Writing online has never been easier, because powerful search engine directories make your research fast and thorough. Here are a few ideas on where to find ezine ideas for cont
April 11, 2007