With words like "tweet", "blog" and "unfriend" entering our standard lexicon, there is no doubt that social media has an important place in our contemporary culture. And not surprisingly, many companies have been using online social media to connect and communicate with their customers online.

But the benefits of social media are not always immediately apparent to some. And that's especially true for companies that are interested in having a lot of control over their brand and brand image. Convincing some that every business has something to gain from online media marketing can be difficult. It can be difficult to see how Web 2.0 marketing can generate a positive return on investment (ROI).

When it comes to convincing your boss or colleagues to invest in social media, it helps to have a plan.

Here are the 7 steps you can take when it comes to selling social media marketing to your boss or company.

1. Explain how social media is an excellent research tool. When a company takes effective advantage of the social media landscape, they can hear many conversations that they would not otherwise hear. Those involved in social media marketing campaigns will be able to monitor channels for any mention of your company, competitors, industry, customers, and leads. Creating a social media marketing listening campaign lets a company know who is involved and what is happening.

Thanks to tools and services like Quantcast, Alexa, and TweetMeme, it's now easier than ever to track and measure what people are talking about online. This information is invaluable in developing future marketing strategies, both online and offline.

2. Match the benefits of Web 2.0 marketing to your business goals. Whether your business or customer is a service provider, business-to-business specialist, or business-to-consumer retailer, there is a social media marketing strategy for them. But to convince others of the benefits of online media marketing, you must know the goals of the company. Do you want to improve your customer service operations? Do they want to reduce costs? Do you want to manage your reputation? Social media can do a lot to help achieve all of those goals. When you know what your boss or company wants, you can show how this will help them achieve it.

3. Start small. Even if you are not optimistic about social media marketing, your boss or others in your company are probably aware of the range of social applications and services out there. You may think that launching a social marketing campaign will be a huge task, requiring many hours of work just to set everything up. https://mediaonemarketing.com.sg/singapore-social-media-marketing-agency/

But that is not necessarily true. A Web 2.0 marketing campaign doesn't have to include setting up a Facebook fan page, Twitter account, blog, and YouTube channel. In fact, it is often easier to start small. Find out which service will best fit the stated goals of your boss or your company. It can be as simple as registering a Twitter account and starting to engage people through tweets. Starting small requires little time and less cost. But the results can quickly become apparent. You can even start measuring those results with a tracking service like Quantcast.

4. Establish a strategy and stick to it. A social media campaign can seem strange and different, even to people who have a lot of marketing experience. If you don't have a clear strategy for implementation and execution, reactions to your plan will be understandably skeptical of your social media marketing strategy. Take the time to explain each step of the plan, describe why it is being done, and how it will benefit the business.

5. Look for examples of success on social media. Many companies, large and small, known and unknown, have already accomplished a lot with social media marketing. From Charles Schwab to FujiFilm to Goodwill, there are countless examples of companies that have been able to successfully use social media to achieve their corporate goals. Find them and spread the results.

Author's Bio: 

Social media platforms generate excitement, drive business, and serve small businesses as low-cost / no-cost marketing tools.