How To Market Your Salon Business

There are 3 fundamentals to building a great salon business, and as primitive as that sounds most slip up over some of the required steps. Mostly because only a small ratio of businesses employ real building strategies, it's easy to get satisfied when we think that things are going ok and then when the economy slows ... oh no, now what are we going to do?

If salon owners would coordinate these basic elements into their ventures they would skip right past most of the problems that other businesses experience.

1. Customers - should I even have to say that you have to have customers coming in to your shop before you can even begin to believe that you have a reasonable business. And of course there are all kinds of approaches to bring them in at first.

Quite a few salon owners think right off the bat that they have to have a good size yellow page ad to compete but if you'll look at those ads in the phone book, you wouldn't believe that most are exactly the same. Name of the salon, years in business, what products they promote, and of course the address and phone number. Have you ever thought to look at this? So how an individual decide which one does the best job if every ad in there looks the same?

You wouldn't believe what most people do when they buy an ad, they let the salesperson instruct them as to what to put on the ad. And that saleswoman is in the business of selling ad space not copywriting. That gives you a problem so don't let the saleswoman create your ad.

Let me show you a mistake that a businessman made; he bought a very expensive ad solely because the saleswoman was pretty, $2100.00 a month on an annual contract all because she distracted him with her looks. And if you're a woman there's other ways they distract you.

There are plenty of ways to get new customers in your shop before you commit to a monthly expense like a yellow page contract. One page flyer's can do well small ads in the paper, value paks, learn about the Chamber of Commerce and get the list of new families that just moved into your area. The list goes on and on and most are inexpensive to do but will take a little time to get going.

Let me say this to all the independent stylists that rent a chair in a salon, it's up to you to bring in new business for yourself. Oh the salon does its advertising sure, but that's for the whole shop and you aren't compiling a list of loyal clients to you. And that's what you have to have to build your business.

So when I talk about developing a salon business just wrap your arms around it and claim it for yourself, after all, it is your business.

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