Subliminal perception is also known as perception without awareness. This is the state where a stimulus is passed through a human mind to influence thoughts, behaviors, and feelings. This is stimuli is usually passed through the subconscious mind. Although the stimuli can be very weak individuals are affected by it and it causes behavioral changes. All this is done to have control over body and mind.

In the past individuals were given letters, digits or numerical figures or audio messages would be played. In this case some part of this information would be presented to the individuals and only a faint sound would be played. The persons would then be asked if they heard anything and although they would say the heard nothing, when asked to guess what maybe they could have heard most of them would guess to have heard exactly what was played.

Nowadays subliminal techniques have been used to influence buying habits by companies. Research has shown that playing audio or visual messages even in places where individuals do not concentrate will influence people to buy products. Customers have been seen to make more sales whenever an advert has been airing or printed out that week. This is done by adding on a mind persuading statement into other sentences to convince customers.

Some companies have been known to produce self help tapes and cds to help clients. These tapes assist individuals with addictions that they have been unable to change. For example people who wish to stop smoking have been using these tapes to convince the mind to let go of this habits by listening to the messages on this tapes. Regular use of these tapes has been known to influence change and development of other special skills. People aiming to lose weight also use this tapes to encourage themselves to stick to a particular program especially those doing diets. It’s also aided individuals to reduce stress, increasing memory speed, developing sporting skills.

Subliminal messages can be very helpful especially when played to individuals who already are suffering from stress or depression. However, there are several suicidal cases that have reported that the victim’s actions were triggered by listening to music that had words that pushed them to go ahead with the action. Phrases like ‘do it’ or ‘you are better than me’. We do some actions that are influenced by what we have heard even though we are not aware of it. It is very important to get good therapy on self development therapies.

Some of these studies have been proven to be true, although many scientists and researchers have come out to prove that this is just a marketing strategy. Most of this researchers claim that this companies that claim using subliminal technology are just there to steal from its customers as they do not work. They claim that although some changes may be felt by the use of these video and audio cassettes they do not last long and hence are incapable of assisting people to overcome stress, addiction in smoking or alcohol or even cause permanent change. They only claim that these results are only temporary and cannot be effective at all. However, people who have engaged Control over body and mind therapies have different stories to tell.

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