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Book Review: Guerilla Marketing

Written by Jay Conrad Levinson

Topic: Small Business MarketingPublished March 6, 2008
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This book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to Small Business Marketing.nnGuerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, by Jay Conrad Levinson, is a valuable resource for people interested in Small Business Marketing, and it is available through Amazon.com and Barnes & Noble.

nBook Description

nWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneurs marketing bible in the twenty-first century.

Article author

About the Author

n This book review is part of a series that covers the topic of Small Business Marketing. The Official Guide to Small Business Marketing is Dawn Abraham. Dawn Abraham has been guiding people to success for over fifteen years. Her resourceful and motivating tactics have generated millions of dollars for companies large and small. As a successful entrepreneur herself her specialty is small business marketing; starting and growing your business.

Additional Resources covering Small Business Marketing can be found at:nnnWebsite Directory for Small Business Marketing Articles on Small Business Marketing Products for Small Business Marketing Discussion Board Dawn Abraham, the Official Guide To Small Business Marketing

Further reading

Further Reading

4 total

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