Defining our Goals
Written by Leigh Ashton
Are you having difficulty achieving goals? Would you like an easier route to making them real?
The following process gives you a framework to getting you from where you are now to where you really want to be!
Well-defined goals are vital in all elements of business. The following process is one I use in business and personally. Work through the questions and remember that your initial response is normally the most useful.
1. Stated in the positive
What do I want?
2. The evidence
What would be my evidence that I have achieved my objective?
How would I know if I were getting my objective?
What would I be doing to get it?
What would I be seeing/hearing/feeling?
What would be a demonstration of it?
3. The specifics
Where do I want this objective?
Where do I not want this objective?
When do I want this objective?
When do I not want this objective?
With whom do I want this objective?
With whom do I not want this objective?
4. The actions
What resources can I activate to get this objective?
What resources can I acquire to get this objective?
What can I do?
What can I continue doing?
5. The future
What will happen if I get this objective?
How will getting this objective affect other aspects of my life?
How does getting this objective benefit me?
Are any secondary benefits preserved?
What might I lose if it happens?
This model will help you define and formalise your objective and give you a framework to achieve it.
Article author
About the Author
Further reading
Further Reading
Article
IT project management and large-team coordination
As digital products grow, so do their engineering organizations. What begins as a clean, focused development effort can quickly turn into a maze of competing priorities, cross-team dependencies, and unclear ownership. Without a strong project management layer, even highly skilled engineering teams can find themselves reacting to issues instead of delivering predictable results. This article explores why IT project management is essential for scaling product development, how c
January 15, 2026
Article
J Telemarketing Introduces SustainabilityâFocused Call Center Services for the Energy Sector
A New Chapter in Energy Communication The global energy landscape is shifting faster than ever. As renewable technologies expand and traditional systems evolve, the need for clear, reliable, and humanâcentered communication has become essential. In this changing environment, J Telemarketing steps into a new chapterâone shaped by sustainability, smarter engagement, and a deeper understanding of how communication can accelerate the transition to cleaner energy. This transfo
January 14, 2026
Article
Telemedicine Software Development
For many healthcare providers, timely access to care is becoming increasingly difficult. Virtual care platform development offers a solution by enabling secure video visits, remote monitoring, and online consultations that help clinicians stay connected with patients regardless of location. Custom telemedicine software supports: â Specialty-specific workflows â Scalable virtual care delivery â Secure handling of sensitive data By reducing no-shows and offering flexible
January 14, 2026
Article
Global AI Lab
Turning Data Into Intelligence: How AI Labs Empower Business InnovationrnArtificial Intelligence is becoming a cornerstone of business innovation - not just a tool for tech giants, but a practical engine for companies across industries. From predictive analytics to automation and personalized user experiences, AI is changing how decisions are made and operations are run. But for many organizations, especially those without internal AI talent, the road from idea to implementat
December 22, 2025