Being successful in SEO is every business’s dream that can’t be easily successful. So to be successful in business whether its small, medium or large? You have to follow some of the most effective, modern and updated SEO strategies which I am going to explain for you.

On Page Optimization

When it comes to on-page optimization we always think of optimizing our website which is necessary. On page changes cover meta tags, alt tags, adding attractive images, videos, embedding slides, etc. There’s more than that, like optimizing your social media channels using SEO friendly page titles which also helps you not only in getting rank in search engines but also helps you in getting more engagement on social media platforms.

Why Link Building is important?

Link building is very essential to gain quality backlinks. I early days of SEO getting textual links was a common practice, So everybody starts creating spammy backlinks and then Google Penguin update rolls out in order to remove websites from search results those were trying to create unnatural links from low-quality sites. SO it is always advisable to make backlinks from high-authority and relevant sites.

Here are some forms of Link building activities that you can add in your SEO checklist:

Profile Creation
Social Bookmarking Sites
Guest Posting
Blog Submission
Slide Sharing
Infographics
Video Sharing
Social Sharing

Note: Always try to create anchor text in more natural form rather than exact match.

How to do Keyword Research?

Keyword research is very important when it comes to SEO. You can rank if you have the right keyword research strategy. So in order to find the right keyword for your product or service, first you need to know that if you have a new website then you are not going to rank on high competition keywords. For example:

Your product is “NYC Plumbers” and if you are trying to rank on the same keyword which has 10X more search volume and high competition then it is impossible for you to rank as well.

The solution is finding long tail keywords from keyword planner with at least 100-1K search volume/month and low competition which helps you ranks easily.

Add Blog to your site

Adding a blog to your site is definitely the best option for increasing organic traffic. The blog acts as the secondary source in increasing organic traffic for your site which leads to an increase in returning visitors. Find long tail keywords and write relevant blog posts and interlink with your targeted pages.

Stay active on the latest SEO updates and trends

As you know that search engines are evolving every second. To maintain relevant search results these search engines release their updates more frequently. To know more about these updates you can Follow these channels:

SEOMoz
Search Engine Land
Neil Patel
Ahrefs
SEOBook

Author's Bio: 

Started in 2014, Zebrines is a privately held startup, has grown into an internationally recognized provider of Information technology services with highly regarded global client base.