Gaming has come a long way in the last few years. Before, it used to be a hobby that parents and the opposite sex had apparently gotten, but now one can make a lucrative career out of it. It has grown so much large companies even realize the marketing potential and have started sponsoring tournaments, events and individual players.

It’s best to keep in mind that companies don’t just hand out money like candy on Halloween. Businesses need to feel that they are getting something in return for sponsoring you. You need to reach out to companies that have some kind of relationship with the video game industry, or more specifically, whose target market is the gaming industry. But also on a more positive note, companies may be very interested in sponsoring players, and there are those who actually want to sponsor you, which may seem hard to believe, so it shows how important it is to stand out from the rest.

There are a few routes you can take when considering sponsorship.

1) Attracting a sponsor proactively is the route by which one uses their sales skills to convince a company to sponsor them. This approach can be easy or harsh depending on the individual's persistence and ability to convince a company that they are worthy of sponsorship.
Typically, this route consists of either writing and emailing sponsorship letters directly to the company or contacting a company's marketing department and getting the course ready.

2) Marketing oneself is another method that usually makes the company turn to representing them. This way is the easiest route because one does not have to do any work, but it takes a long time to build the notoriety and popularity in the industry for a company to turn to anyone. This can e.g. Done by making it to the top of the industry by being the best for a particular game title, or this can be done by paying a fee. Some relatively new management agencies in the video game community, such as United Gamer Management, offer sales and marketing services to teams and players. This can help save time and is used as supporting evidence to "wow" a sponsor.

3) Another method of obtaining sponsors is by working with an agent or manager. Just as a professional sports agent or manager gets sponsors for their clients, the gaming industry is also starting to see growth in this area. If you are lucky enough to have an agent or manager to represent you and do the work for you, this is probably the best and easiest way to get sponsors. In return, the agent or manager takes approx. 15-20% commission for their service. These kinds of agencies can be easily found by a good search for terms like "professional gamer agency" or "eSports agency", https://www.168esport.com/.

Author's Bio: 

It’s best to keep in mind that companies don’t just hand out money like candy on Halloween. Businesses need to feel that they are getting something in return for sponsoring you. You need to reach out to companies that have some kind of relationship with the video game industry, or more specifically, whose target market is the gaming industry. But also on a more positive note, companies may be very interested in sponsoring players, and there are those who actually want to sponsor you, which may seem hard to believe, so it shows how important it is to stand out from the rest.