Minimally Invasive Means The Maximum Value For Patients And Physicians

As evidenced by the recent spate of statistics for 2008 "published by various professional associations of plastic surgeons, dermatologists, medical and cosmetic medicine, last year seems to have been a" boom "of minimally invasive procedures. The border of their counterparts in surgery, minimally invasive procedure that provides proven practices to carry out profitability in 2008. Even in the face of misfortunes in the fourth quarter, minimally invasive procedures performed!

So this is a higher development of "reducing" the aesthetic medical arena raises the question, why? As Dr. John Di Saia, said plastic surgeon in Orange County, California, shares, "but now a year or two ago, I could not breast implant case, today, I have the ear lobe repair."

Arizona, offers his views on why minimally invasive treatments are increasingly capturing the aesthetic medicine market. "There are a couple of important factors contributing to this trend. The first is the negative market psychology. This is due in large part to the real economic problems, but also repetitive bad news in the media, and doom saying by politicians. People are tired of this attack daily, and start walking to live their lives normally. So one way to satisfy your desire to look one's best, while aware of the economy, have procedures that are cheaper, practice plan, and have little or no downtime.

For others, it is now in search of work, want to look your best interviewing a new location. Patients are aware that the appearance of aging makes them less competitive to find a new job, it is not right, of course, but it is a reality. "

Jeff Russell, Executive Director of the International Association of Physicians in Aesthetic Medicine (IAPAM) suggests that the success of minimally invasive procedures, especially during the current economic downturn is the "lipstick effect" in aesthetic medicine, "where Medspa patients are opting for affordable luxury as a substitute for more expensive items. "

"Another important factor is simply that there are now less invasive and noninvasive procedures more varied that work well. People get impressive results today, quality medical care of the skin, Botox Cosmetic, fillers, Sculptra, light-based technology, and other new technologies that were simply not available 10 years ago. So the power is definitely better and better all the time, and that is driving these patients are less aggressive, less risky alternative to surgery. "

Therefore, due to the economic realities faced by patients and practitioners, the three strategies that can emerge both to minimize the effects of the recession on aesthetic medicine practice or existing offer an additional profit center for medicine General:

Advanced treatment recommendations for patients. For example, the market "eyejuvenation" (with Botox, Latisse and dermal fillers) vs. a surgical eyelift;

Package or procedures to improve a patient's perception of "value for money" and

Add the minimally invasive procedures in an existing practice, improving the supply of value to your existing patient base, and adding a new source of income for a health business established.

In line with these strategies have doctors like Dr. Richard Baxter, a leading board certified plastic surgeon in Washington state than control patients "are also moving into" maintenance mode "by choosing cheaper procedures with a minimum or no downtime, until the economy improves and they can justify their facelift. "In response to this recent evolution of market demand", plastic surgeons have adapted by expanding their repertoire to include more and more minimally invasive technology and beauty salon. "Doctors recommend laser resurfacing, where they suggested surgery.