The popular photo-sharing app, Instagram, gives its 50 million users the opportunity to become luminaire photographers with a unique photo-editing feature set that has exploded in popularity over the past year. However, Instagram has not only provided a creative new medium for wannabe photographers, but also for brands. Many brands have taken advantage of the opportunity to give consumers an artistic, behind the scenes, what their products and services have to offer.

Today, some brands use Instagram to give behind-the-scenes consumers a look at sporting events or fashion shows. Some brands have even hired very influential Instagram users for advertising purposes. Here are a few brands that effectively use Instagram for marketing, branding and advertising purposes:

1. Red Bull: From the average social media sites like Facebook and Twitter to the new and unknown social apps like the popular video sharing app, Viddy, Red Bull is definitely an industry leader when it comes to online marketing - and their Instagram Presence is no exception. Red Bull broadcasts an "everyday great" image and maintains the tradition of "Flying Friday" to keep fans and followers engaged. However, Red Bull does not stop at just submitting engaging content, but the brand has also been known to "like" other users' photos.

2. Puma: Instead of just celebrating shoes, Pumas Instagram was created to highlight all the cool places that shoes take you. Puma has been known for sending influential Instagram users to major events across the globe and taking pictures. Puma even sent some very lucky and influential Instagram users to Abu Dhabi so they can Instagram Volvo Ocean Race. Since Puma does not have the following of other brands (like Red Bull), this strategy of hiring influential users to photograph events was a great way to ensure that more people saw the images.

3. Tiffany's: Tiffany has adopted Instagram as part of her campaign for true love. They hired a well-known fashion blogging couple to take snapshots of love stories in Paris and New York and those on Instagram. Tiffany's also gave couples the opportunity to submit their own photos using Tiffany's downloadable Instagram filter. In addition to just incorporating Instagram into their true love campaign, Tiffany's also used the photo sharing app to give fans an inside look at how jewelry is made. https://curtidasgratis.com.br/

Although Instagram is still a fairly new medium for online marketing, many brands are realizing the power and benefits of using the photo sharing app for marketing purposes. While it may take a lot of creativity and thought to work Instagram into a company's social media strategy, those who have done so have seen amazing results and have been highly accepted by users on the platform.

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The popular photo-sharing app, Instagram, gives its 50 million users the opportunity to become luminaire photographers with a unique photo-editing feature set that has exploded in popularity over the past year.