Visuals have become an integral part of digital marketing, with many experts in the field noting the difference visual marketing makes to SEO and social media engagement. But sourcing visuals can be a time-consuming activity, which is why many so many small businesses avoid using imagery, choosing instead to rely text.

However, with the ever-decreasing attention span of internet users, text no longer has the ability to hold the interest of readers. Visuals have usurped text as the best way to communicate. These visuals exist in a variety of categories, such as themes, templates, images, and wallpapers, each with their own unique way of sharing the brand message.

While businesses would earlier have had to rely on graphic designers to create imagery, there are now a number of resources available online that have made it easier for businesses to create visuals.



Creating themes from scratch may have been the norm before, but with the high cost of labor and the time required for such a project, many businesses are choosing simpler options. And developing websites has become much easier now with the proliferation of website and app themes that developers, and even laymen, have access to.

Most content management systems, such as Magento, Wordpress, Joomla, Drupal, Shopify, and others, are pre-loaded with a host of themes to choose from. These themes span a variety of categories, catering to the varied needs of users.

Beyond these CMS, there are a number of Bootstrap-compatible theme builders such as Free HTML5, HTML5xCSS3, Start Bootstrap, and ZeroTheme. HTML5 Up and Templated also have themes that are available completely free under the Creative Commons license.



Templates have made creating visual content on a regular basis much easier. Instead of having to remake the same design several times, templates give you the option to reuse a sample design over and over. Templates are inherently customizable, and are available in a myriad of colours, sizes, with options to add or subtract sections and elements so you can share your message the way you want.

A site like Venngage offers different template designs to suit a variety of needs. You can use Venngage to create everything from newsletters to social media posts, and even for more personal reasons, as a resume and cover letter maker.

When discussing templates, it is impossible not to mention infographics, which have become a great way to share content. From the simple to the complex, infographics have the ability to display information in bite-sized formats that can be easily read and absorbed by viewers. Accompanying icons and images not only add to the attractiveness of the content but also make it easier to follow.

But making an infographic from the ground up is still a hard task. There are a number of aspects of the infographic that you need to consider, which is why using infographic templates is the best way forward for businesses with big ideas but little time and budget.

Templates are also excellent when trying to create a plan, especially when a business is first starting out. Businesses should look at using Fit Small Business’ sales plan template that will not only help them understand how they need to define their company’s mission but how to analyze customers and make sales strategies.

With content marketing taking over the digital sphere, sending outreach emails has become easier as well. Mailshake has some solid outreach templates that can help you land guest posts and more.



The use of a simple image can increase your social media post’s engagement, or decrease your website landing page’s bounce rate.

There are multiple sources for accessing completely free high-quality images, including Unsplash, which shares beautiful and professional images that can elevate any piece. Pexels is another site with excellent quality stock images, including abstract imagery. Flickr has a number of photo albums under the Creative Commons license, such as the the WOCinTech album which exclusively features women of colour in tech-related images. Pictures from these albums can be used for personal and commercial purposes.

You can also use content creation websites, such as the aforementioned Venngage, which have their own royalty-free images that you can use to create your own templates and content, such as in the above social media post. Images are a great way to add context to longer-form content as well, and most white papers templates will have the option to include them.

Aside from still images, graphics, animations, and illustrations are also worthwhile inclusions in your digital marketing, either for social media, or for blog posts. Sites like Giphy have thousands of free GIFs that can be used in a variety of ways. Powtoon has animations and cartoon characters that can be used in presentations and videos. Pixabay has beautiful images and also offers vectors, illustrations, and downloadable videos.



Computer, tablet, and phone wallpapers may seem beyond the realm of businesses, but if you are providing your employees with laptops or phones, you should be looking at installing wallpapers on their systems.

The right wallpaper can provide a soothing digital environment for your employees, such as in the above illustration, thus improving productivity. If you are in the business of selling tech, attractive wallpapers can boost your chances of making sales by communicating your company’s ethos through strong visuals.

Popular sites that offer free wallpapers include Desktoppr, Desktop Nexus, Deviant Art, eWallpaper, HD Wallpapers, Wallpaper Stock, and Wallhaven. Most of these sites allow you to download wallpapers in numerous sizes, except for Deviant Art. The quality of the art and imagery is usually very high, guaranteeing a unique and attractive look for your brand.

Making the Most of Visuals

To capitalize on visual marketing, whether internally or externally, businesses should be looking at the quickest and most convenient ways to access high quality visuals. These resources will help you tap into your visual marketing potential, without having to worry about engaging more time and money so you can become the visual marketer your brand needs you to be.

Author's Bio: 

Ronita Mohan is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics with regards to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.