The other day in my blog, I asked are you sure you understand?
And are you sure you are being understood?
Up popped the question, that is great in person, what about email?
Same as in person when we write an email, it's important to get right to the heart of the message. Too often time ... Views: 1875
What are some of the first perceptions your clients have when they think of you, your company and what you offer?
Perception is defined as a state of awareness. How aware is your target market of you? Different people take in the world through different senses – seeing, hearing, or feeling it ... Views: 2163
Last week, we talked about the look and feel of your company or brand. If the look and feel is the face of your company, then imagine that the management processes and systems is the skeleton, while the service, price, quality, availability, selection, functionality, etc. are the various ... Views: 1908
As strange as this question sounds, it is important to know—who you are and what you do for your customers, not what you think you do for them. Perception and impression is the secret ingredient in business success and a unique brand. Think about it:
• Starbucks sells coffee. It promises a ... Views: 1902
We got an email from a client asking us about the price they were charging for a seminar they have been giving for years… their costs have been raising, the profit margin is shrinking… how do they determine if they should raise the price?
This is not a "time for money" question, it is a "value ... Views: 1856